009. How to Give Your Audience What They Want, Pt 1 – Micro-Moments and Feelings

Everyone does things for their own reasons, including consuming content. If we want to build a connection with our audience, we need to do it in light of what our audience wants. You might be surprised what your audience ACTUALLY wants – they might not even know it themselves. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESThis Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin https://amzn.to/31wYqiW  SHOW NOTES2:13 Starting with foundational thought from Story Greenlight Episode 007: How to Tell a Story on YouTube (and Anywhere Else)3:00 Jeff on a blind date asking a really lame question4:48 What do people want when consuming content on YouTube?5:18 Google’s original micro-moments – want to know, go, do, buy7:05 The 5th micro-moment – want to watch, i.e. be entertained and feel something8:00 The end goal of questions is feelings8:15 Seth Godin’s analogy of the drill bit9:44 Jeff fixing the dishwasher and what was actually going on14:18 People consume content because they ultimately want feelings15:16 The process matters – we can’t just skip to the end and have people feel things. Jeff’s Bucket List goal of hiking up Macchu Pichu.16:33 Maya Angelou – people will never forget how you made them feel.17:17 Eugene Schwartz – we can’t create desire, we have to shape existing desire.--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.  --FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.