009 - Your buzz factor. Is it good or bad?

The size of your organization doesn't matter. If you don't pay attention to your culture it will eat you for lunch. You could have the best idea and greatest marketing plan but if you ignore your culture people will buzz about you for all the wrong reasons. On today's episode, Alan and Jonathan talk about culture, why it's important, what to do when you need to make a culture shift, and how to identify and live into your organizations buzz factor so that more people become raving fans of your brand.. Recommended resource: High Touch Marketing Ebook. http://bit.ly/htmeb2020 Let us help you grow your brand in the digital space. http://bit.ly/3nadxEb