PODCAST · business
The Everyday Marketer Podcast
by High Touch Marketing
You don't need big budgets and confusing strategies to grow your brand. Read that again. If you're like us, you have a message you can't afford not to tell, but you can't afford to go broke telling it either, so what do you do? Join Alan Briggs and Jonathan Collier on their journey to demystify the marketing process and have practical conversations that offer practical solutions that everyday leaders like you can implement to grow your brand EVERY. SINGLE. DAY.
Episodes
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027 - Enjoy summer AND grow your brand? Here's how.
There's a mindset shift that takes place in the summer months. Everybody is working for the weekend...Isn't that a song? Marketing and advertising across the board acknowledge that from May to September, people aren't as available as they are the rest of the year but that doesn't stop them from...
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026 - "Paid ads and hot fish." Practical Advertising Pt 2.
No one likes to be sold to. How many ads do you scroll past on Social media in frustration? How often do you search something on Amazon only to see the same thing in an ad on your newsfeed? Chances are you've been frustrated by this in the past. Guess what? You're normal. How do market your brand...
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025 - Practical Advertising Pt. 1
News flash. No one likes to be sold to. How many ads do you scroll past on Social media in frustration? How often do you search something on Amazon only to see the same thing in an ad on your newsfeed? Chances are you've been frustrated by this in the past. Guess what? You're normal. Well how do...
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024 - How to step up your hashtag game
Why use hashtags? There are a ton of reasons why you should use hashtags in your content delivery. some are obvious, and some less so. Here are a few reasons why a stepping up your hashtag strategy is a win win for growing your brand. Engagement: Using hashtags on platforms like Instagram helps…
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023 - More of what got you here WON'T get you there.
There is something to be said about keeping your head on a swivel. You know, remaining consciously aware of your ever-changing surroundings so you don’t get caught off guard and end up in an unpleasant situation. Keeping your head on a swivel. If I wanted to summit a huge mountain I would follow…
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022 - Duane Zingale "Creating a movement with your brand" Part 2.
Welcome back for part 2 in our marketing movements series with our friend Duane Zingale. If you haven't listened to part 1 then do us a favor, go back and listen it now and then come back to part 2. We get super practical today as we look at the importance of simplifying processes and strategies…
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021 - Duane Zingale "Don't be an automated a******" Pt. 1
We have something new for you on the Podcast today. ***using our best Will Ferrell drum roll*** Get ready... A FRIEND! We're kicking off another 2 part series with our friend and marketing expert Duane Zengale. Duane is super passionate about relational marketing and how to create a movement…
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20 - Joe Pine "Creating an experience with your brand" Part 2
What can you do to take your brand to the next level by creating an experience around it? Having a product, a service, or a cause is great, but people are skeptical and want more than just what you offer. they want to feel like they are part of something bigger than just a means to a transaction....
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19 - Joe Pine "Creating an experience with your brand" Part 1
Marketing your products, services, an causes is no longer enough if you want to grow your brand. Now, you may be a little confused by that statement but it's the truth. Having a product, a service, or a cause is great, but people are skeptical and want more than just what you offer. they want to...
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18 - 5 tensions you WILL face when you automate.. and how to overcome them.
Automation. Most people don't have a clear understanding of what it means and if they do understand it, they don't use automation correctly. Automation is one of the greatest assets to marketing your business, the trick knowing when to automate and how to do it correctly. The process is is…
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17- You need to poke the bear (but not literally)
We're back! we took a break last week to gear up for some cool things we have in the pipeline for you guys! So, when you communicate your brand to your audience you need to be direct. Speak right to the problem they face (pain points) and how you can solve it for them. In other words, be direct…
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016 - Not seeing growth? This will help you fix the problem.
We recently concluded a 5 week training series at our sister company Stay Forth Designs and one of the modules was on marketing, specifically 4 key principles that are foundational to ANYTHING you do to market your brand. We've been at this long enough to see that whenever someone is experiencing...
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015 - Quality over Quantity, ALWAYS
We're doing something a little different on the podcast today. Alan recently had a very practical conversation about this idea of convening over content. Though originally from the Right Side Up Leadership Podcast, hosted by our sister company Stay Forth Designs, this conversation will help you...
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014 - Three non negotiable's for starting something that doesn't suck.
Anything worth doing is worth doing well. Not perfect, but well. Also, just because you CAN do something doesn't mean you SHOULD do something. Today on the podcast we're going to be unpacking what it takes to launch a podcast that doesn't suck. Though, if we're being honest, what we're talking...
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013 - "A better way to approach content in 2021" Pt. 2
On today's episode we're concluding our two-part series on content, you know, all the things you take to the digital space to try and generate attention about who you are, why you care, and what you do. Last week we focused on the importance of developing a content strategy. If you haven't…
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012 - "A better way to approach content in 2021" Part 1.
And we're off! Week number 2 of 2021 is officially under way and we don't know about you, but we're really excited for everything 2021 has to offer, mainly because it's no longer 2020. Anyway, today we're kicking off a practical two-part series on content, you know, all the things you take to the...
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011 - Get your idea more reach in 2021
"I wish my content had more reach and engagement" We hear this all the time. So what do you do to increase your reach and engagement in the digital marketplace so that more people become aware of your band? First, you need a process. Next you need to commit to following it. Consistency ->...
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010 - Don't treat 2021 like a rebound relationship.
Well folks, here we are, Our last episode of 2020! 2021 is fast approaching and many of you are heavy into setting goals and generally trying to figure out how to succeed in 2021. In today's episode, Alan and Jonathan have a practical conversation about all things 2021, how to succeed, questions...
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009 - Your buzz factor. Is it good or bad?
The size of your organization doesn't matter. If you don't pay attention to your culture it will eat you for lunch. You could have the best idea and greatest marketing plan but if you ignore your culture people will buzz about you for all the wrong reasons. On today's episode, Alan and Jonathan...
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008 - Red Ocean vs. Blue Ocean
The marketplace is busy but don’t let that discourage you. A crowded marketplace actually gives you an advantage when it comes to reaching new people, BUT you have to be strategic. On today’s episode, Alan and Jonathan unpack two strategies for approaching the digital marketplace. that you need…
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007 - Your messaging is cute...and not in a good way.
So many leaders (business and otherwise) fail miserably when it comes to effectively communicating about their product, service, or cause. What's even crazier is that most don't even realize it. Passion about what we do leads to an overwhelming desire to be cute instead of clear. This is a HUGE...
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006 - Your customer is on a journey, help them find you, not someone else.
Imagine you're standing on one side of a huge ravine. Between you and the other side is a rickety dilapidated bridge... Would you cross it or look for another way across? Say, a crossing with a clear, secure pathway? Im guessing the latter. Marketing your product, service, or cause is the EXACT...
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005 - The benefits of giving your best stuff away for FREE!
It's no secret that 2020 has been an interesting year. The word 'pivot' has quickly become a favorite in your smartphones suggested dictation. If you're looking to grow in this ambiguous season then you need to focus on value. In part 1 of this series we looked at charging what you're worth and…
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004 - Charge what you're worth. Yes, we're talking about money.
One of the biggest mistakes we see organizations make when they're trying to grow is not charging enough. Yes, you read that right. There's a scarcity mentality that makes you believe that you're always charging too much. Yes that may be true, but it's usually not the case. Come hang out with…
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003 - Your Bio is holding you back. Here's how to fix it.
Whether you realize it or not your bio is holding you back. We live in the attention economy and if you can't communicate exactly what you do in a short, clear, message that speaks to who you are, why you care, and how you help, then you will NEVER grow in the digital space. On today's episode,...
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002 - The EASIEST way to grow your brand.
What do you do when no one knows you but you want to: Build a platform? Generate social proof? Gain trust from people who don't know you? But you don't have a ton of money to pay for ads? Ask anyone you have helped in any capacity for an endorsement. It's that simple. Take 20 minutes and join…
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001 - Grow your brand EVERY. SINGLE. DAY.
Most busy leaders (small business, non-profit, or otherwise) have an unhealthy view of marketing. For most, marketing is weird, confusing, and looked at as too expensive. We get it, we've been there. But here's the deal, if you have a message about a product, service, or cause, that you know…
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ABOUT THIS SHOW
You don't need big budgets and confusing strategies to grow your brand. Read that again. If you're like us, you have a message you can't afford not to tell, but you can't afford to go broke telling it either, so what do you do? Join Alan Briggs and Jonathan Collier on their journey to demystify the marketing process and have practical conversations that offer practical solutions that everyday leaders like you can implement to grow your brand EVERY. SINGLE. DAY.
HOSTED BY
High Touch Marketing
CATEGORIES
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Frequently Asked Questions
How many episodes does The Everyday Marketer Podcast have?
The Everyday Marketer Podcast currently has 27 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Everyday Marketer Podcast about?
You don't need big budgets and confusing strategies to grow your brand. Read that again. If you're like us, you have a message you can't afford not to tell, but you can't afford to go broke telling it either, so what do you do? Join Alan Briggs and Jonathan Collier on their journey to demystify the...
How often does The Everyday Marketer Podcast release new episodes?
The Everyday Marketer Podcast has 27 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Everyday Marketer Podcast?
You can listen to The Everyday Marketer Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Everyday Marketer Podcast?
The Everyday Marketer Podcast is created and hosted by High Touch Marketing.
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