01 Sandra Anderstedt from Sandvik | How do you make a 60-member ambassador program thrive in marketing?

In this episode, we’re joined by a seasoned marketing and communication leader with nearly 20 years of experience in Sandvik, a global, stock-listed engineering company. As Vice President and Head of Marketing and Communications, and member of the business area segment management team at Sandvik Manufacturing Solutions, Sandra Anderstedt leads a global team with 8 employees. In this conversation, she shares insights on one of her favorite topics: setting and following up on goals and targets, as well as empowering team members by providing them with clear responsibilities and expectations. You will also learn about the organization's innovative ambassador program, which engages experts from across the company to contribute valuable insights into marketing. We discuss the strategy behind this program, including its structure, the factors that encouraged voluntary participation, and how it continues to provide value. Additionally, you'll discover more about Sandra's interesting background and her successful approach to leading the marketing and communication team. What is Sandra's leadership philosophy? What has motivated her to remain with the same organization for nearly 20 years? How does she handle ad hoc requests while guiding her team in managing their workload? Get in touch with Sandra: https://www.linkedin.com/in/sandra-anderstedt/ The links and resources mentioned in the episode: The Eisenhower Matrix: https://www.eisenhower.me/eisenhower-matrix/