PODCAST · business
Morning Brew for Marketing Executives
by Mavenfirst
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!The podcast is produced by Mavenfirst.
Episodes
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16 Jaspreet Arora from TCS | How I lead my marketing function: From support function to strategic business partner
Marketing in complex B2B is no longer just about running events or creating more content. But how do you build intimate, trust-led relationships in the Nordics when your global corporate engine moves at the scale of 600,000 employees? Tata Consultancy Services (TCS) is one of the largest tech...
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15 Susanne Ejsted Isaksson | From marketing to growth: turning market insight into strategic choices and revenue
“Spend less time discussing the value of marketing. Spend more time understanding how you can impact strategy and help execute it.” This perspective defines the leadership philosophy of Susanne Ejsted Isaksson. With experience from global companies like IBM and HPE, as well as Universal Robots,...
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14 Katrin Marquardt from Kyndryl | How I lead my marketing function: How Kyndryl rebuilt its ABM engine to drive clarity, confidence, and commercial impact
How do you move a massive $19 billion company – the world’s largest IT service provider – to a customer-centric strategy in just a few years? Katrin Marquardt, who leads Account-Based Marketing (ABM) for Financial Services and Insurances at Kyndryl in Germany, joins us to share their journey....
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13 Behind the scenes | One year of podcasting: the stats, the strategy, and the learnings from 15 episodes
In this special solo episode, host Jani Hovila takes the mic alone to wrap up the first full year of the Mavenfirst podcast. It has been a journey of 15 recorded episodes, 12 published conversations, and lots of learning. Why did we decide to launch a podcast in the first place? What was the...
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12 Asbjørn Severin from Danelec | How I lead my marketing function towards commercial growth to unlock its full potential
Stop being the flyer factory: How do you transform a decades-old industrial B2B marketing team into a strategic, data-driven revenue engine? In this episode, you will hear more about leading marketing at traditional maritime technology company Danelec as it has shifted from hardware to software…
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11 Delfin Vassallo from Georg Fischer | How I lead my marketing department: where planning is important, plans less so, and where B2B doesn't mean boring 2 boring
How do you navigate the shift when your lean marketing team of nine integrates with a corporation that has a global marketing headcount of 85 professionals? What can you learn when getting buy-in from top management that you should produce up to 343 videos in-house? And how do you communicate...
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10 Matti Tiitinen from Valtra | How I lead my farmer-focused marketing and sales team at Valtra
What is the role of marketing in an industrial brand that has one of the highest retention rates in Europe? And what is the leadership philosophy behind running the commercial engine with a strong focus on customer experience? In this episode, we sit down with Matti Tiitinen, VP for Sales and...
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09 Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager
Today, we’re excited to welcome Viktor Wallström, the Senior Vice President and Head of Group Communication and Sustainability at Saab. With an impressive career, Viktor has established himself as a thought leader in crisis management and communication within the defense and security sector. In...
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08 Andrea Alter from Workday | How do you empower your team to embrace challenges and learn from mistakes? Discussion with Andrea
How do you empower your team to embrace challenges and learn from mistakes? What does it take to create a truly safe space for your team to innovate and experiment without fear? And how do you strike that crucial balance between giving accountability and ensuring your marketing hits its targets?…
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07 Helena Kappen from Microsoft | CMO’s perspective on AI
Let’s step into the world of AI with Helena Kappen, Chief Marketing Officer for Microsoft Sweden! How is AI truly transforming B2B marketing? How can AI be more than just a tool, but a 'transformational engine' for your marketing? What strategies can B2B marketing executives implement to leverage...
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06 Pia Posio from Glaston Corporation | A Marketing Director's perspective on change
Today, we have the pleasure of hearing from Pia Posio, an experienced leader and the current VP of Communications, Marketing & IR at Glaston Corporation. Pia has navigated significant organizational changes and has deep expertise in leading through transformation. With a long career, she has...
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04 Bita Popovic from Trimble | The Engineering Mindset: Revolutionizing Customer Experience in B2B
Who should own the customer experience within a company in a B2B complex industry? How do you measure its impact? How do you translate strategic vision into actionable, data-driven initiatives that drive real results? Why is marketing uniquely positioned to lead customer experience initiatives…
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03 Sirpa Ikola from Schneider Electric | Sales and marketing as a spectrum of one – insights from an experienced former VP of Marketing and current business leader
In this episode, we welcome Sirpa Ikola, a seasoned business leader with a global career in the telecom, consumer electronics, and energy industries. Currently, she is Vice President for Strategy and Development, and the Country Sales Director for Home and Distribution & Power Products at…
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02 Patrícia Namba from Atlas Copco | How do you succeed in decentralized marketing? Lessons from Patrícia
This episode highlights a conversation with Patrícia Namba, Senior Global Marketing Communications Manager from Atlas Copco. With over 15 years of global experience in marketing, communications, and sustainability, she shares her thoughts on working in a decentralized company. Patrícia has an...
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01 Sandra Anderstedt from Sandvik | How do you make a 60-member ambassador program thrive in marketing?
In this episode, we’re joined by a seasoned marketing and communication leader with nearly 20 years of experience in Sandvik, a global, stock-listed engineering company. As Vice President and Head of Marketing and Communications, and member of the business area segment management team at Sandvik...
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ABOUT THIS SHOW
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the world of marketing leadership!The podcast is produced by Mavenfirst.
HOSTED BY
Mavenfirst
CATEGORIES
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Frequently Asked Questions
How many episodes does Morning Brew for Marketing Executives have?
Morning Brew for Marketing Executives currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Morning Brew for Marketing Executives about?
Welcome to a podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader. You’ll hear inspiring career journeys, leadership philosophies, and key learnings — so let’s dive into the...
How often does Morning Brew for Marketing Executives release new episodes?
Morning Brew for Marketing Executives has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Morning Brew for Marketing Executives?
You can listen to Morning Brew for Marketing Executives on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Morning Brew for Marketing Executives?
Morning Brew for Marketing Executives is created and hosted by Mavenfirst.
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