#010 | Smart Bidding bei Google Ads - Der Mega-Guide | Smarketer Performance Marketing Podcast

from Performance Online Marketing | Smarketer Podcast · host Performance Online Marketing | Smarketer Podcast

In dieser Folge erfahrt ihr alles über Smart Bidding bei Google Ads und wie ihr die verschiedenen Gebotsstrategien einsetzt. Wir erklären euch außerdem das Auktionsprinzip in Google Ads und wie die verschiedenen Attributionsmodelle mit Smart Bidding zusammenspielen. Klingt kompliziert? Ist es nicht - denn Florian ist einer von unseren Inhouse Ads Trainern und erklärt euch die Dinge einfach und verständlich. Wenn euch die Folge gefallen hat, lasst es uns gerne mit einer Rezension wissen! 👉||| PERSONEN ||| Eric Hinzpeter - Teamleiter Content Marketing https://bit.ly/3UyPIJC | Gast: Florian Beeskow - Senior SEA Growth Consultant ________________________ 👉||| KAPITEL ||| 00:00 - Einführung in den Podcast | 02:40 - Was ist Smart Bidding? | 10:27 - Nutzersignale: die Stärke von Smart Bidding | 12:21 - Praktisches Beispiel: Manuelle CPCs vs. Smart Bidding | 14:41 - Die Voraussetzungen für Smart Bidding | 19:05 - Manueller CPC | 20:58 - Autoptimierter CPC / eCPC | 23:52 - Smart Bidding: Klicks maximieren | 25:44 - Smart Bidding: Angestrebter Anteil an Impressionen | 29:21 - Smart Bidding: Conversions maximieren / Conversion-Wert maximieren | 32:32 - Smart Bidding: Ziel-CPA | 39:40 - Smart Bidding: Ziel-ROAS | 45:19 - Wann sollte man Smart Bidding einsetzen? | 54:49 - Was bedeutet Attribution bei Google Ads? | 01:03:45 - Ausblick: Neuerungen bei Smart Bidding | ________________________ 👉 ||| Wir bringen deine Google Ads auf Performance Kurs: Schau vorbei auf tinyurl.com/y8576n78 und kontaktiere uns unverbindlich! |||

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This episode was published on August 6, 2020.

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