EPISODE · Jan 19, 2019 · 21 MIN
010 - Tailoring Your Content To Your Perfect Customer
from Lead Sell and Scale · host Ronald carter
Tailoring your content to your perfect customer avatar is a must, if you want them to feel a sense of belonging, and a sense of trust, when they consume it. This is so important because it's what will cause them to subscribe to the content. It's what will have them eagerly looking forward to you publishing your next piece for them. It allows you to over deliver on what your perfect customer avatar deems valuable. This way, none of your content ends up being a let down. And when you consistently provide value, the sales, and money, will come. You can even use your new audience to find out what kind of product or service you should develop for them. Literally ask them what they need from you, and deliver on it. If you have already established yourself as someone your perfect customer already knows, likes, and trusts... Then getting them to buy the offer that they helped you put together will be no problem. This is exactly why it is paramount , to tailor your content to your perfect customer avatar. I made a video on YouTube to give you all some visual examples of MY perfect customer avatar, and how I tailor my content around his profile. Check it out here https://www.youtube.com/watch?v=k7AgjM5S1XI Other than that, sit down, relax, strap in, and enjoy the show...
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010 - Tailoring Your Content To Your Perfect Customer
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