#011 A campanha brasileira para academias foi considerada pornografia em Portugal | Diego Mota (NAVA)

from Putz, e agora? · host Cassio Politi

Nosso convidado, Diego Mota, trabalhava numa empresa focada na gestão do mercado fitness e wellness, presente em todo o Brasil, e que começou a expansão para a Europa. Ao lançar a primeira campanha em Portugal, houve um choque cultural: as peças de comunicação, consideradas discretas no Brasil, foram vistas como pornográficas pelos portugueses. O momento “Putz, e agora?” demandou entender melhor o novo mercado, onde as pessoas frequentam academias com roupas muito mais casuais. A empresa adaptou sua comunicação visual para se alinhar aos padrões locais, redefinindo sua abordagem para o público europeu.Participantes:Diego Mota, gerente de Marketing, NAVA.Host(s):Cassio Politi, Apresentador, Tracto.

Episode metadata supplied by the publisher feed · Published Jul 18, 2024

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#011 A campanha brasileira para academias foi considerada pornografia em Portugal | Diego Mota (NAVA)

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