011: Why Personal Branding is a Requirement Not an Option

In today's socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life. The heartbeat of social media is humans. The goal for businesses and the people within them is not to "do social" but to be social. Even "being social" is often not enough. We must be socially relevant. In this episode Pam Moore, CEO Founder of Marketing Nutz, full service social business, digital marketing, conversion optimization agency explains why the best way to be relevant is to connect as humans, to inspire and connect in a way that nurtures meaningful and authentic relationships that endure the technology and platform changes that are thrown at us constantly. Brands must learn to empower evangelists both internal and external. They must inspire their employees to live their brand promise and be the story tellers who their audiences hear, like and trust. Did you know that 71% of CEOs believe human capital is a key source of economic value according to a recent study from IBM? In this episode of Social Zoom Factor podcast I dig into the why and how of building a personal brand. This is the first episode in a series we will be covering on this topic over the coming weeks and months.