012 - Consistency Matters

Consistency matters, especially when it comes to content marketing... Consistency matters. Flat out. I look at consistency as one of the main parts of the whole, "content is king" phrase that we've all heard so much. And When it comes to content marketing, that is especially important. When most people think about the benefits of consistent content, they usually think of all the SEO benefits. (Search Engine Optimization) But SEO isn't all that is affected in a positive way, when you develop a consistent strategy for your content. There is something even better that is changed by this consistency... Consistency Matters. It matters to your audience, as well as the SEO. Everyone following you could either be anticipating your next piece of content, because its always on time, and they know exactly when they are going to get another piece of your content... Or they can end up forgetting about you because you are never consistent, and every new piece of content that is published surprises them. This second option is no good. People will start by missing episodes, or shows... And it will end with them not caring that they missed them, and eventually unsubscribing... But this doesn't have to be the case. If you are consistent with your content publishing, and you are delivering valuable content, you should see steady growth in you audience, overtime... As you continue to publish content, provide value, and remain patient. And in today's episode, I go over exactly why that is... Sit down, relax, and strap in...