012 • The Art of the Pivot: From Side Hustle to Subscription Boxes with Cynthia Wasco episode artwork

EPISODE · Mar 10, 2025 · 1H 15M

012 • The Art of the Pivot: From Side Hustle to Subscription Boxes with Cynthia Wasco

from Mind Your Own Biz with Alycia Yerves · host Alycia Yerves

Ever felt like your entrepreneurial journey is anything but a straight line? Turns out, that’s totally normal! In this episode of Mind Your Own Biz, I’m chatting with my longtime friend and multi-passionate entrepreneur, Cynthia Wasco, who has embraced the ebb and flow of life and business, even if that means an occasional pivot.Cynthia’s journey started with a side hustle in skincare, then led to launching a cozy mystery-themed subscription box, and now she’s even hosting a podcast about all things cozy. Talk about following your passions in the most creative way possible!We dive into:🔄 The power of pivoting in business and why it’s totally okay to change direction📦 How Cynthia built The Cozy Thrill, a subscription box that blends self-care with cozy mystery books🎙️ The magic of starting a podcast and how it connects with her business💡 What it’s like juggling a full-time job, side hustle, and creative passions📖 Why following what lights you up is the key to creating a business you loveIf you've been feeling stuck, unsure of your next move, or just need a little push to finally take that leap into something new—this episode is for you!🎧 Tune in now wherever you get your podcasts!Links & Mentions:🚀 Alycia’s Social Media Content Strategy Course Waitlist: Join Here📝 30 Days of Social Media Idea Grid (Freebie): Download Now🎁 All of Alycia’s Freebies: Browse Free Resources📦 The Cozy Thrill Subscription Box & Important Links: Explore Here📸 The Cozy Thrill on Instagram: Follow Here🎙️ Magic of Cozies Podcast: Watch on YouTubeLet’s Chat!Did anything from this episode spark something for you? DM me or tag us on social to share your biggest takeaway and let’s continue the conversation! 🖤✨🎧 Listen now: Spotify, Apple Podcasts, Amazon, YouTube, and more!✨ Loved this episode? Screenshot & ⁠⁠tag me on Instagram @alyciayervescreative so I can share it! And don’t forget to subscribe, rate, and review Mind Your Own Biz—your support means the world! 🎙💖Disclaimer: The views and opinions expressed by guests on Mind Your Own Biz are solely their own and do not necessarily reflect those of the host or the podcast. The content shared in this episode is for informational and entertainment purposes only and should not be considered professional, medical, legal, or financial advice. Always do your own research and consult with a qualified professional when needed.

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012 • The Art of the Pivot: From Side Hustle to Subscription Boxes with Cynthia Wasco

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This episode was published on March 10, 2025.

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