EPISODE · Jun 2, 2025 · 41 MIN
013 - Deep Dive with Ally Morgan: What I Learnt About Storytelling from TikTok
from We Interrupt This Broadcast · host We Interrupt This Broadcast
Julie chats with emerging screen talent Ally Morgan, creator of the 15-part TikTok musical series Girl Crush. Originally envisioned as a TV series, Girl Crush became a groundbreaking short-form series that reached and resonated with queer audiences online.Ally opens up about how she greenlit herself, the creative and logistical pivot from television to TikTok, and what the project taught her about episodic structure, vertical storytelling, and building an audience from scratch in the digital age.Listen to this episode if you’re interested in:Why Girl Crush pivoted from long-form TV to a 15-part TikTok musical seriesHow Ally mastered writing hooks and sustaining story over one-minute episodesThe creative constraints—and unexpected freedoms—of vertical storytellingLessons in crafting for short-form platforms, from writing to visual styleHow to cultivate a micro-niche audience instead of chasing viral fameMarketing strategies that actually worked (and what didn’t)Why authentic, unpolished content often outperforms glossy production on TikTokThe power of starting today—even without a green lightWhat every production company can learn from creators like AllyTop Takeaways:Start early and start raw — audiences value authenticity over polishEvery second counts — grab attention in under 1 second on TikTokCraft still matters — shorter doesn't mean easier, it means sharperFind your people — lean into specificity to build a loyal audienceMarketing is not optional — plan content and community alongside storyGo cross-platform — TikTok is powerful, but don't skip Instagram and YouTube ShortsWatch Girl Crush:TikTok: https://www.tiktok.com/@girlcrushseriesInstagram: https://www.instagram.com/girlcrushseries/Trailer: https://www.instagram.com/reel/C3WdAt9PfPx/Connect with Ally Morgan:LinkedIn: www.linkedin.com/in/allymorgan1Instagram: https://www.instagram.com/allykmorgan/TikTok: https://www.tiktok.com/@allykaymorganWebsite: https://allymorgan.squarespace.com/---This Deep Dive interview is hosted by Julie Eckersley, and proudly brought to you by CrewHQ & Expanding Media.If you’re enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we’d love you to forward this episode to a friend!
What this episode covers
Julie chats with emerging screen talent Ally Morgan, creator of the 15-part TikTok musical series Girl Crush. Originally envisioned as a TV series, Girl Crush became a groundbreaking short-form series that reached and resonated with queer audiences online.Ally opens up about how she greenlit herself, the creative and logistical pivot from television to TikTok, and what the project taught her about episodic structure, vertical storytelling, and building an audience from scratch in the digital age.Listen to this episode if you’re interested in:Why Girl Crush pivoted from long-form TV to a 15-part TikTok musical seriesHow Ally mastered writing hooks and sustaining story over one-minute episodesThe creative constraints—and unexpected freedoms—of vertical storytellingLessons in crafting for short-form platforms, from writing to visual styleHow to cultivate a micro-niche audience instead of chasing viral fameMarketing strategies that actually worked (and what didn’t)Why authentic, unpolished content often outperforms glossy production on TikTokThe power of starting today—even without a green lightWhat every production company can learn from creators like AllyTop Takeaways:Start early and start raw — audiences value authenticity over polishEvery second counts — grab attention in under 1 second on TikTokCraft still matters — shorter doesn't mean easier, it means sharperFind your people — lean into specificity to build a loyal audienceMarketing is not optional — plan content and community alongside storyGo cross-platform — TikTok is powerful, but don't skip Instagram and YouTube ShortsWatch Girl Crush:TikTok: https://www.tiktok.com/@girlcrushseriesInstagram: https://www.instagram.com/girlcrushseries/Trailer: https://www.instagram.com/reel/C3WdAt9PfPx/Connect with Ally Morgan:LinkedIn: www.linkedin.com/in/allymorgan1Instagram: https://www.instagram.com/allykmorgan/TikTok: https://www.tiktok.com/@allykaymorganWebsite: https://allymorgan.squarespace.com/---This Deep Dive interview is hosted by Julie Eckersley, and proudly brought to you by CrewHQ & Expanding Media.If you’re enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we’d love you to forward this episode to a friend!
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013 - Deep Dive with Ally Morgan: What I Learnt About Storytelling from TikTok
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