013. LEGO乐高：我要世界辽阔，也要迷你城堡坚不可摧

你，是不是一位「乐高」玩家，或者收到过「乐高」礼物？一家玩具厂商，是怎么想到做成年人市场的？成年人意识深处，又为何需要「乐高」？我们会围绕“成年人”这群用户，从「乐高」起死回生的商业故事讲起，探讨“小人国母题”对我们拼模型的心理投射、以及我们慢慢遗失的、孩童的强大之处，你将听到：话题1：成年人的「乐高」时刻 1:41* 从"高压产出"切换到"太空漫游" 1:41* 语言有字母，音乐有音符，「乐高」有小砖块 5:00* 都市夜晚，纽约出租车的车顶灯 7:00话题2：商业故事——发现成年人这个"影子市场" 9:39* 「乐高」千禧年"起死回生"的传奇经历 11:19* 用户洞察："我让世界出现一块儿”的渴望 16:39* "影子市场"案例：「乐高」、哈雷摩托车 20:35* 用户洞察：核心粉丝创造的“一滴墨"效应 25:53话题3：集体潜意识——小人国隐喻 29:46*...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

Episode metadata supplied by the publisher feed · Published Nov 26, 2025

Embed this episode

Attribution link and audio player

Ready to play

013. LEGO乐高：我要世界辽阔，也要迷你城堡坚不可摧

0:00 43:13

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Women Igniting Change® Robbin Jorgensen In a post pandemic world, employees are demanding that their leaders do more than just lead the business. They are looking for their companies to provide a culture of purpose and possibility, navigate changing societal expectations and build a sense of community and belonging.Leaders need to elevate and engage their people by connecting personal values with those of the entire organization, and at the same time inspire collaboration, innovation and results.Robbin Jorgensen, Founder and CEO of Women Igniting Change®, is your host. A former corporate executive who has worked with women leaders in 31 countries on 6 continents, she believes that unleashing the contribution of women is one of the key drivers to moving business and humanity forward.Join Robbin every Monday as she dives into the intersection of business results, women’s leadership and social responsibility. She’ll share interviews with decision makers, provide tangible strategies, highlight women change makers and more a

Frequently Asked Questions

How long is this episode of 余光Post?

This episode is 43 minutes long.

When was this 余光Post episode published?

This episode was published on November 26, 2025.

Can I download this 余光Post episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!