014. How to Create Memorable Moments, Part 1

Why do certain pieces of content break through everything else seeking our attention? And why do those pieces not only stand out but stay in our hearts and minds, sometimes for years to come? In this episode, Jeff digs into that process in light of YouTube, content creation, and even brain science, and lays the foundation for you to create that kind of content for you and your audience.LEAVE A VOICE MESSAGE: What was that book Jeff mentioned?! Leave a voicemail here if you know. Otherwise, drop us a line with your thoughts or reaction, and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight RESOURCESHow Modern Video Compression Algorithms Actually Work, Alexander Foxhttps://www.maketecheasier.com/how-video-compression-works/ "When storing memories, brain prioritizes those experiences that are most rewarding, " Columbia Universityhttps://www.sciencedaily.com/releases/2018/11/181120125916.htm "Emotions and Memory: How do your emotions affect your ability to remember information and recall past memories?" Psychologist Worldhttps://www.psychologistworld.com/emotion/emotion-memory-psychologySHOW NOTES2:24 The YouTuber’s problems: obscurity and lack of audience connection3:42 How to get the algorithm to promote our content? 5:57 Does your content grab your audience’s attention? The power of titles and thumbnails8:25 How our brain ignores almost everything and recalls memories in moments12:07 Keyframing and tweening in traditional animation14:28 How video compression squeezes large amounts of data into a smaller file15:51 How video codecs like H.264 compress and decompress video streams18:47 Research: our brains selectively filter out stand-out moments and forget the rest20:16 How brains encode memories – the significance of emotion22:22 The effect of emotional imagery on YouTube thumbnails!23:50 Viewer emotion affects how they perceive our content 25:35 Jeff’s memory of editing the closing season of a Supernanny episode27:23 Picture of Jeff in high school with a camera crane made of Legos29:51 Things to remember when creating memorable moments--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree. --FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.