014. 米其林：“漂亮饭”的天花板，卖轮胎的大赢家

你可能已经习惯了“米其林星级餐厅”这个说法，却未必真的停下来想过：为什么世界上最权威的餐厅标准，是一家卖轮胎的公司制定的？米其林从不给餐厅收费，不靠美食赚钱，却靠“你为了一顿饭愿意走多远”赚得盆满钵满。它用一本小小的指南——让你开更远的路、跑更多的公里，顺便把“远方”也一起生产出来。这不是一期餐厅种草节目，而是一期把“美食评星”当成显微镜，看见一家轮胎公司，如何“发明”旅行与消费的动因。让我们从初识「米其林」的回忆谈起，聊一聊一本手册如何赋能品牌乃至一个国家，聊饮食文化、米其林的鬼才营销，以及人类对权威和排名的依赖，也聊每个人心里那个“值得走过去”的理由。话题1：初识「米其林」01:37* 慧思的米其林回忆：在纽约，带妈妈吃米其林 01:46* Jackie第一次吃米其林餐厅：复杂的餐具，忙碌的一餐 04:44* 一家餐厅到底好不好吃，米其林是否会给出答案？08:02* ...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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014. 米其林：“漂亮饭”的天花板，卖轮胎的大赢家

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