015: Blogging For Photographers

What if we told you there's a marketing strategy that actually gets BETTER with age—unlike that Instagram reel that dies after 48 hours? In this episode, we're talking about blogging for photographers and why it's hands-down one of the most powerful tools you can use to grow your business, especially when you're relocating or starting fresh in a new market. Melissa shares how her COVID-era blog posts are STILL driving inquiries from across the country, and Alison reveals how she booked clients before even arriving in Hawaii—all thanks to strategic blogging. But here's where it gets real: What do you do when you've already blogged your favorite locations? We workshop this exact problem in real-time, showing you how to turn ONE location into multiple SEO-optimized blog posts that speak directly to your ideal clients. What you'll learn: Why blog posts age like fine wine while social media posts have a 48-hour shelf life The exact blogging strategy Alison used to book clients BEFORE arriving in Hawaii and hit the top 5 Google rankings in under a year The biggest mistake photographers make when blogging the same location multiple times (stop using the location name over and over!) How to transform ONE popular photo location into 5+ different blog posts with topics like "What to Wear for Beach Family Photos," "How to Prep Toddlers," and "Why All My Sessions Are at Sunrise" The secret to beating writer's block: breaking blog posts into bite-sized sections that make content creation easy ‌ Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!