015. Creating Memorable Moments, Part 2

Creating content that breaks into our audience’s attention and sticks in their hearts and minds is an incredibly powerful way to build a connection between you and your audience. In Part 1, Jeff laid the foundation for how this process works in light of YouTube and brain science – now in Part 2, he gives more examples of how this process works and how you can use it to create that bond with your own audience. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESStory Greenlight episodes to listen to first:007. How to Tell a Story on YouTube (and Anywhere Else)010. How to Give Your Audience What They Want, Pt 2 – The Thing Under the ThingFeatured video: Go to ICELAND for FREE!!, Peter McKinnonhttps://youtu.be/W9juf04V2k0 Featured video: Bru, You See a Ladder... You Climb, Cody Wannerhttps://youtu.be/o9Mi_iAu2e0How to Edit Music, Story Greenlight playlisthttps://www.youtube.com/watch?v=JatFoM6HvoM&list=PLllFdKH-71MYVjsjjrOF8UjyJES6JI6FKThe Thing Under The Thing – Episode Playlist at Story Greenlight https://www.youtube.com/watch?v=8hwRBElFxXc&list=PLllFdKH-71Ma-CfomdIvh2qLeV3BYPstaSHOW NOTES2:29 Why emotional moments stick out to our brain3:22 Jeff working as a production assistant for Dick Clark Communications6:23 A very bad day when Jeff thought his car got stolen9:36 The case for creating outrageous or unique content like Mr. Beast10:03 Why creating emotion-based content is not an exact science11:49 How American Ninja Warrior has become a cultural movement 14:10 ANW’s move from niche show on G4 to primetime hit on NBC16:51 How ANW uses spectacle and human emotion21:52 ANW and story structure23:47 ANW and The Thing Under the Thing (TTUTT)25:12 How American Ninja Warrior shapes the athlete story pieces28:24 The most memorable piece Jeff has cut on ANW: Lance and Heather Pekus’ fight against multiple sclerosis31:55 Why the Lance Pekus story works37:31 The importance of showing what you have before you lose it38:22 Shaping music to amplify emotion of the piece43:01 Thinking about moments landing because of how the viewer is feeling 43:51 How Jeff started on YouTube and discovered Peter McKinnon45:30 How Peter McKinnon creates extended moments through cinematic sequences46:39 How Jeff connected to Peter McKinnon’s video traveling to Iceland50:04 How Jeff found Cody Wanner’s content and NoSmallCreator53:00 How Jeff connected with Cody Wanner’s video in Northern Ireland58:20 Action steps to creating memorable content --If you want to apply these ideas to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.