017: Grassroots Marketing: Adding a Personal Touch to Your Digital Strategy

In this captivating episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell are joined by special guest Rebekah, the Director of Strategic Growth, to delve into the intricacies of marketing strategies for launching new Med Spa locations. They explore the necessity of a detailed Gantt chart and the critical role of grassroots marketing alongside digital efforts. Rebekah emphasizes the importance of human connection in marketing and how traditional methods, rebranded as 'grassroots,' play a pivotal role alongside digital strategies in filling books before the doors even open. The discussion navigates through the selection of prime locations, leveraging referral systems, and the balance between digital and grassroots marketing to achieve a successful launch. This episode is a treasure trove of insights for anyone involved in expanding their Med Spa business or opening new locations, showcasing the blend of strategic planning, data analysis, and the human touch in marketing.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/