017: The 3-Step Formula to Becoming Your Own PR Team

If you’re waiting for someone to notice your work, hype up your talent, or magically make your bookings roll in… let me stop you right there. No one is coming. In this episode of The Posers Podcast, I’m breaking down the 3-step formula to becoming your own PR team—because if you’re not doing the visibility work for your business, no one else is going to. I’ll walk you through the kind of PR engine that I knew that I had to build for my 40 Over 40 Photography Experience—a totally new offer that required a way louder, more strategic launch than just “posting pretty photos.” And spoiler alert? This is exactly why most photographers stay stuck and underbooked. We’re not whispering our wins anymore. We’re turning quiet qualifications into loud demand. In this episode, you’ll learn: Why pretty work doesn’t sell itself (and what actually does) The biggest myth about established photographers and “easy bookings” The #1 mistake photographers make with reposts and missed momentum How to “brag better” without sounding full of yourself The exact 3-part framework I use: Be Proud. Be Loud. Be Strategic. Plus, I’m sharing a behind-the-scenes look at the moment I realized I could either hide behind humility… or own my authority. If you’ve ever felt like bragging makes you cringe—or like no one is seeing how hard you’re working—this episode is going to hit hard in the best way Timestamps: 00:35 Vacation Vibes and Business Brags 02:40 The Power of Self-Promotion 05:14 Launching a New Offer: 40 Over 40 Photo Series 06:31 The Myth of Effortless Success 11:34 Bragging Better: Be Proud, Be Loud, Be Strategic 20:00 Overcoming Introversion in Business 22:44 Take Action: Brag About Your Business 23:31 Closing Thoughts and Farewell 🔗 Connect with Jodi:📸 Website📷 Instagram 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get. Tits up, ears open—let’s go build something epic. 🚨 The Mastermind is FULL—but the waitlist is open! Want to learn how I built my business from $41K to $330K with no spouse, no financial safety net, and three boys depending on me? My 8-week Mastermind starts August 5th—and while all 10 spots are officially filled, you can still join the waitlist in case one opens up or to be the first to know when the next round launches. I’m teaching everything: 📖 The shift from weddings to portraits 📖 My pricing model 📖 Sales scripts that convert 📖 How to roll objections like a pro 📖 The psychology behind creating demand 👉 CLICK HERE TO JOIN THE WAITLIST Show Sponsor: PASS PASS is more than just a gallery delivery system—it’s where modern photographers share, sell, and scale their work. From digital to physical, PASS lets you automate your passive income with high-quality print products and curated packages—right from your gallery. Pre-built marketing automations, stunning design, and effortless delivery. Start looking like the luxury brand you are. Save $250 with my link: Click here to get started with PASS