Posers with Jodi Hendricks

I've been doing this podcast for a while now, and lately I feel like we've been moving fast. Quick lessons, straight into tactics, on to the next thing. This episode is me hitting pause on that, on purpose. I want to talk about in-person sales, and specifically, the three myths that are keeping so many of you from ever trying it. Not because IPS is complicated. Because you've been told things about it that just are not true. Here's what sparked this one. A few weeks ago I was driving into the studio and the idea for this episode hit me. That same day, within twelve hours, I got a voice note from a photographer I'd barely spoken to. She told me exactly what was scaring her about making this switch. It lined up with what I'd been thinking about that morning, so I knew I had to build the episode around her words instead of mine. In this episode I'm breaking down the three myths I hear more than anything else. You have to dramatically raise your prices to do IPS. You have to start selling albums and frames and take on a whole new workflow you don't have time for. Your current clients will get angry and leave you. None of them are true, and I walk through exactly why and how to understand IPS better so that we can change your mindset around it. I talk to you about a student who made over twenty two thousand dollars in a single month selling nothing but digitals (no products at all!!) And the real story of what fifteen years of an all-inclusive model actually cost me. Spoiler, it's well over a million dollars. If you've been putting off IPS because you're scared of one of these three things, this episode is for you. And if you're ready to actually build this out in your own business, the pricing structure, the reveal process, the launch system, that is exactly what we work on together inside the Mastermind. For the first time ever, I'm backing it with a guarantee. Book a call with me, link is below, and let's figure out if this is your season. https://j-anne-photography.kit.com/posers-waitlist Timestamps:00:00 Posers Podcast Intro00:35 Slowing Down the Pace02:14 Why This Episode Exists03:01 The DM Voice Note Story04:46 Client Reveal Gone Wrong06:57 Three IPS Myths08:06 Myth One Pricing Fear09:59 Myth Two Products Optional12:37 Myth Three Clients Won’t Leave14:40 Album Impact Real Talk18:22 IPS Eases Overwhelm20:51 My Revenue Switch Story23:01 Mastermind Guarantee Offer24:17 Wrap Up and Call to Action25:00 Outro and Reviews 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

You have 11 weeks left in this year. That's it. And if your fall isn't looking the way you hoped it would, it would be really easy to tell yourself you'll just get through the holidays and start fresh in January. New year. New strategy. New you. Except... didn't you say the same thing about 2026? The photographers who are going to be fully booked with the right clients in 2027 aren't going to start building that business on January 1st. They're doing the boring, unglamorous groundwork right now. In this episode, I'm giving you seven moves you can make before the end of the year to set yourself up for a very different 2027. We're talking brand clarity, content that actually builds authority, email lists, social proof, collaborations, and making it stupidly easy for someone who finds you to actually hire you. Because later doesn't exist. Later is just you kicking the thing you know you need to do a little farther down the road. And, Posers? It's go time. In This Episode, We'll Cover: Why waiting until January to work on your business is already putting you behind How to get painfully clear on exactly who you serve and what you want to be known for The simple “I help ___ feel ___ through ___” exercise to clarify your brand Why you need one repeatable content series instead of reinventing the wheel every week How sharing your actual opinions builds authority and attracts the right clients The three jobs your Instagram bio needs to do Why your profile should have ONE obvious next step for someone ready to hire you How to start building an audience you actually own instead of relying entirely on Instagram Why you should be collecting testimonials, screenshots, client reactions, and other proof constantly How getting in front of other people's audiences can grow your business faster than only posting to your own Why you don't need thousands of followers. You need the right people to understand what you do, trust that you can do it, and know exactly how to hire you. You have 11 weeks of runway left. Don't wait for 2027 to start building the business you want in 2027. Start now. Timestamps:00:00 Welcome to Posers00:35 Eleven Weeks Left01:36 Stop Waiting for January04:17 Brand Not Influencer06:27 Seven Moves Start Now06:43 Define Your Niche07:42 Repeatable Content Series08:23 Share Your Point of View09:41 Bio With Next Step10:21 Own Your Audience11:34 Capture Social Proof12:37 Borrow Other Audiences13:27 Booked Out in 202714:23 Mastermind Invitation15:06 Outro and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

You're not too basic. You're not boring. You're just too smart for your own content, and it's costing you bookings. This week I break down “dummy maxxing,” a concept I came across in a carousel that stopped me mid scroll, and I tie it straight back to something I said a few episodes ago: the stuff that feels like basic common sense to you as the expert reads as pure genius to your clients. The problem was never your knowledge. It's that nobody's translating it into something your audience can actually picture happening in their own life. In this one, I get into: why “your kid can be as energetic as they want, I'll still capture the magic” doesn't land the way you think it does the three step framework I use for turning what you already know into captions and pitches that actually convert five real before-and-after examples, including the exact lines I use for a pricing conversation, a posing pitch, and a newborn session. Also in this one: the one on one with a mastermind student this week that I couldn't stop thinking about, and why consistency alone was never going to be enough. Timestamps:00:00 Why your “great” content is getting crickets01:48 What is “dummy maxing”?03:00 Why your audience doesn’t want to translate your expertise04:35 Making your content instantly relevant06:10 Why photographers need to stop “speaking in cursive”07:35 Consistency gets you seen, but messaging makes people stop10:00 Flowery vs. dummy-maxed messaging for photographers11:35 Talking about your pricing and investment12:40 Making posing language actually relatable13:35 Newborn and senior photography examples14:45 Why simple content doesn’t mean less intelligent content15:25 The 3-step framework for dummy maxing your content17:25 Your assignment: dummy max something today 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Concept credit: this episode was inspired by a carousel from marketing coach Morgan Anderson-Alexis (@morganandersonalexis), who coined the term “dummy maxxing.” Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

I'm breaking my own rule this week. Usually I wait until I've already lived a lesson before I hand it to you wrapped up nice and pretty — this time I hit record in the middle of it, scared, with no idea yet how it ends. It starts with one of those days where everything pops off at once: wins flooding the group chat, an inquiry landing for next year's Mastermind, waitlist signups rolling in. Then, almost on the heels of that high, my operations manager dropped a conversation I wasn't ready for one that means nearly doubling what I spend every single month, with no guarantee the revenue shows up to match it. In this one, I get into: The high of watching wins pour into the group chat… and why that feeling is proof something bigger is moving. The real, un-cleaned-up moment my ops team asked me to double monthly spend, and why I cried about it before I said yes. Why "force the standard instead of shrinking back" sounds inspiring as a concept and feels completely different when it's your own number on the page The exercise I've used since my divorce… to help make big decisions even when they are terrifying. Why this is an open-loop episode: no resolution, no bow on top, just what the messy middle actually looks like from inside it If you're sitting on your own version of this… a new hire, a hard commitment, a level you know you need to step into… this episode isn't going to hand you an answer. It's going to hand you company. Timestamps:00:00 Posers Podcast Intro00:35 Messy Middle Confession02:45 A Day of Big Wins05:26 The Expansion Ask07:00 Fear and The Numbers09:08 Forcing The Standard10:23 Identity Before Strategy12:28 Future Vision Practice15:18 You Will Not Feel Ready16:18 No Tidy Ending Yet18:27 Closing and Call To Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Confession: I am painfully Type B about my business. I despise spreadsheets. I barely look at my P&L. The only number I actually check is the year to date tab in Stripe, green means I'm on track, red means tighten up, and that tells me almost nothing about what's actually happening underneath it. So I stopped tracking the outcome and started tracking the behavior instead, and it's the single biggest thing that's taken me from panicking every quarter to feeling calm about where this business is headed. In this episode I walk through the scale versus protein grams idea that changed how I think about this completely, why checking your revenue once a quarter is the business equivalent of weighing yourself once a week and having no idea why the number didn't move, and what to track instead so you always know, daily, whether you're doing the things that actually lead somewhere. This is the same shift that's helped me scale from $40,000 a year to over half a million, and it's a core part of what I teach inside the Mastermind. Timestamps:00:00 Welcome to Posers00:42 The Shift That Calms01:33 Type B Money Tracking03:02 Track What You Control03:51 Weight Loss Analogy06:42 Revenue Is Outcome07:39 Behavior Metrics List09:22 Fix Leaks Fast10:48 Homework and 80 2012:31 Revenue Disclaimer13:40 Mastermind Invitation14:26 Outro and Reviews 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

I ruffled feathers the last time I went after a pricing model in this industry. This time I'm doing it again, and I'm not sorry. If you're running Simple Sales, sometimes called Collections, where clients pick a number of images before the session and get the option to upgrade to the full gallery later for a small fee, this episode is your mirror. I break down exactly why this model isn't a simplified version of IPS. It's the opposite of IPS. It removes the buying moment, the guidance, the urgency, all of it, and leaves your client alone on her couch with a gallery and a budget she picked before she ever saw her kids' faces in it. I scored five common pricing structures against ten factors that actually drive a sale, things like emotion, guided decision making, scarcity, and revenue that isn't capped. True IPS hit all ten. Simple Sales hit zero. The only model on the entire table that failed every single one.One of my students made the switch off this model and went from $4,500 on a mini shoot series to over $20,000 with the same number of sessions. I'm not coming for you if this is your model. I'm coming for the model. Come find out why simple doesn't mean better, it means less, and decide for yourself what your business actually needs. Timestamps:00:00 No Fluff Welcome00:37 The Pricing Bombshell03:41 What Simple Sales Is09:49 Why It Fails Clients11:13 Online Cart Psychology18:34 The 10 Buying Factors23:05 Choose IPS Over Comfort24:39 Mastermind Invitation25:42 Outro And Call To Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

I used to think building a mockup meant hours in ProSelect, a couple hundred bucks on Etsy templates, and still ending up with something so flat it looked like a paper doll with a Velcro dress. Then I finally had one thought that changed everything. One of my clients had forty foot vaulted ceilings, gorgeous floating shelves, and absolutely nothing on them. I built her the same lifeless two dimensional mockup I always did, hated it, and finally asked, what if AI could do this instead. Turns out it could, and it took two minutes to build a mockup so real it looked like a designer had already been through her house. A $13,000 wall in about two minutes. In this episode I'm breaking down exactly what I did, the five step system so simple you'll want to kiss my toes, why your brain remembers a picture a thousand times better than a sentence, and how to stop proving frames will fit and start selling the actual dream. In this episode, we'll cover: Why ProSelect and Etsy mockups are actively killing your close rate  The real client story behind a $13,000 gallery wall  The five step process, in order, so you can use it today  The psychology of why a finished image sells harder than any pitch  How to stop selling prints and start selling a feeling Want to steal the exact prompt process? Come find me on Instagram, I'll be sharing the before and afters from this one. Timestamps:00:00 Podcast Intro00:35 Why Mockups Matter02:46 Old Way Problems08:05 Client Story Breakthrough11:17 AI Rendering Workflow13:43 Psychology Behind Yes15:21 Five Step Process18:11 Sell The Feeling19:45 Wrap Up And CTA20:11 Subscribe And Goodbye 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Last week, Laura shared what it looked like to build a business while fear was riding shotgun. This week, we're talking about what happened when she finally stopped letting fear drive. In Part 2 of our conversation, we get into the actual changes that transformed her business. Not because she found some secret marketing hack, but because she committed to showing up consistently, saying what she actually believed, and trusting the process long enough for it to work. Laura shares how she found her voice through sticky marketing, why she stopped trying to sound like every other photographer, and how embracing what made her different helped her stand out in a crowded market. We also dive into the launch that completely shifted her business. What started as a goal of booking just three sessions quickly turned into 17 bookings, a 387% increase in revenue, and the beginning of a business she finally felt proud of building. The best part? None of it happened because she became fearless. It happened because she kept showing up anyway. In this episode, we'll cover: Why "sticky marketing" is about being memorable—not louder How Laura found the courage to say what other photographers wouldn't The power of building your business around your convictions instead of trends Why consistency matters more than perfection on social media How one launch grew from a goal of 3 sessions to 17 booked clients The mindset shift that led to a 387% increase in revenue Why community and accountability accelerate growth faster than trying to figure it out alone How launching creates demand instead of constantly chasing new clients The surprising reason people are paying attention—even when it feels like no one is listening Why the business doesn't change first... you do. Timestamps:00:00 Podcast Kickoff00:35 Retreat First Meeting01:25 Shoot And Learn Hangout02:39 Trust And Psychology03:42 Red Blue Ocean Breakthrough04:48 Mastermind DM Invite05:57 Money Leap And Support10:06 Burn It Down Days12:15 Sticky Marketing Starts16:13 Stories Without Hello18:22 Business Villains Angle20:25 Mini Sessions Margarita Reel24:38 Be Yourself In Content25:17 Messy Progress Mindset26:24 Consistency Over Perfection27:45 Rewinding to First Launch28:53 Seven to Seventeen Sessions31:28 Measuring Growth Not Hype33:22 Why She Stayed In Mastermind36:09 Community Accountability Engine37:35 Fall Launch Runway Plan40:04 Networking Pays Off43:28 Pricing And Profit Proof45:22 Show Your Face Shift47:39 Credits And Wrap Up48:42 Final Podcast Outro 🔗 Connect with Laura:📷 Instagram: https://www.instagram.com/laurastansberryphotography/ 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

What if the biggest thing standing between you and the business you want... isn't your pricing, your portfolio, or your marketing? What if it's fear? In this first half of a two-part conversation, I sit down with one of my Mastermind clients, Laura Stansberry, to unpack what fear actually looks like in business—and spoiler alert: it rarely announces itself as fear. Instead, it disguises itself as perfectionism. Overthinking. Waiting until you're "ready." Convincing yourself you need one more website update, one more course, or one more tweak before you put yourself out there. Laura shares the incredible story of how she built her photography business from scratch by cold-emailing 50 preschools with no portfolio, no reputation, and nothing but the willingness to hear "no." But after experiencing success, fear showed up in a completely different way—and nearly convinced her to walk away from photography altogether. This episode is about the subtle ways we sabotage ourselves, the lies we tell ourselves in the name of "playing it safe," and why building a successful business almost always requires acting before you feel ready. And we're just getting started. In this episode, we'll cover: Why fear almost never sounds like fear How Laura landed her first photography clients by cold-emailing 50 preschools Why success can sometimes trigger more self-sabotage than failure The hidden danger of only marketing your business when you have something to sell How "playing with the pretty" keeps photographers stuck for years The mindset shift that separates photographers who grow from photographers who stay busy Why visibility—not talent—is often the missing ingredient in a successful photography business How fear disguises itself as perfectionism, productivity, and "just one more thing" Timestamps:00:00 Podcast Cold Open00:40 Fear And Readiness01:30 Meet Lara And Her Turnaround04:43 In Studio Catch Up07:23 Lara Origin Story11:17 Starting With Schools12:18 Landing Clients Fast17:15 Covid Derails Plans20:12 Boutique School System25:14 From Profit To Collapse27:49 Visibility Reality Check28:48 McDonalds Marketing Lesson30:27 Playing With The Pretty32:40 Santa Launch Burnout34:42 Cornered By Messaging38:20 Fear Of The Ask42:58 Silence Equals No45:49 Retreat Investment Math47:23 In App Purchases Warning49:27 Kismet And Wrap Up 🔗 Connect with Laura:📷 Instagram: https://www.instagram.com/laurastansberryphotography/ 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

I just got home from two unforgettable weeks in Italy, and somewhere between watching my teenage boys make questionable decisions in St. Mark's Square, crying on the flight home, and trying to shake off the jet lag, I realized something… The vacation wasn't just the reward. It was the receipt. In this episode, I'm sharing the unexpected business lesson that hit me thousands of miles from home: ordinary isn't safe—it has a price. And if you want an extraordinary life, you have to stop waiting until you "make it" before you start living like the person you're trying to become. We dive into the psychology behind why experiencing your dream life—even in small, affordable ways—changes your identity more than another vision board ever could. I talk about the research on future-self thinking, why your standards shape your reality, and how forcing yourself into a bigger life often comes long before you feel ready for it. In this episode, we'll cover: Why "playing it safe" may be the riskiest decision you're making. The psychology of future-self identity and why it changes the decisions you make today. Why vision boards aren't enough (and what actually creates momentum). How to experience the life you want before you can fully afford it—without being financially reckless. The investment I made as a broke single mom that completely changed the trajectory of my business. Why raising your standards is often more powerful than setting bigger goals. How extraordinary lives are built one uncomfortable decision at a time. If you've been waiting for confidence, permission, or the perfect moment before going after the life you really want, this episode is your reminder that the cost of staying ordinary may be higher than the cost of changing. Bye for now, Posers. Timestamps:00:00 Podcast Cold Open00:45 Back From Italy02:48 Motherhood Travel Chaos07:01 Vacation As Receipt08:54 Taste The Future10:47 Future Self Continuity14:20 Vision Boards Reality Check17:05 Comedown And Constriction18:54 Force The Standard Story22:42 Identity Sets The Bar24:42 How To Apply It25:44 Final Takeaway27:24 Outro And Call To Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

There is one moment in my career that still makes me cringe. Years ago, I stood outside a breakout session at a photography conference while a stranger tried to convince me to attend a class on sales. I refused. I thought sales meant being pushy, manipulative, and everything I never wanted my business to become. Looking back, I can honestly say that decision cost me more money than almost anything else in my career. In this episode, I'm sharing the exact 8-step sales framework I wish someone had forced me to learn years earlier. This isn't about scripts or convincing people to buy. It's about learning how to ask better questions, listen more than you talk, and help people articulate what they actually want before you ever make an offer. Whether you're booking discovery calls, running in-person sales sessions, or simply trying to feel more confident talking about your pricing, this framework will completely change the way you think about selling. Because the best salespeople aren't the ones who talk the most. They're the ones who listen the best. In this episode, we'll cover: The biggest mistake I made that held my business back for years. The 8-step conversation framework I use for both discovery calls and in-person sales. Why most clients aren't actually buying "photos." How to uncover what people really want before you ever mention your pricing. Why silence is one of the most powerful sales tools you'll ever use. The moment you should finally make your offer—and what to do immediately afterward. If sales has ever made you uncomfortable, this episode will completely reframe what it actually means to sell. Bye for now, Posers. Timestamps:00:00 Welcome to Posers00:35 Italy Vacation Vibes01:49 The Sales Lesson I Dodged03:14 Conference Hallway Regret05:55 Eight Step Sales Framework07:37 Steps One to Four10:10 Steps Five to Eight12:42 Why Listening Is Sales15:40 Framework in the Sales Room20:03 Study It and Go Sell21:17 Outro and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

I keep hearing the same thing over and over right now... in my DMs, on coaching calls, inside the Mastermind. Photographers telling me they're stuck. They tried to raise their prices, bookings dried up, they panicked and dropped back down, and now they're too scared to touch their pricing again. I'm going to tell you why that fear is pointed in the wrong direction. Staying stuck in the middle of the market isn't playing it safe, it's the fastest way to price yourself out of business completely. In this episode, we'll cover: Why the market right now looks like a barbell — busy at the cheap end, untouched at the luxury end, and getting crushed everywhere in the middle Why you can't just "decide" to go luxury when you need bookings fast — and what actually earns you that tier of client The real story of a photographer who dropped her prices to save her business, and lost her best clients in the process What happened in my own studio with a client who spent over $10K in one sitting — and what she said while handing me her card that changed how I think about pricing forever The scarcity mindset loop keeping photographers underpriced, and why it has nothing to do with your talent Three things to focus on if you're the $800 photographer trying to move up: positioning over pricing, real relationships over marketing, and designing for rare instead of available "You keep pricing your work off of your own bank account instead of hers." Pick a direction. Not for this month, for who you're building toward. If this episode hit something for you, I go even deeper on the strategy inside The Posing Method and inside the Mastermind. Links below. Go do something brave. Timestamps:00:00 Podcast Cold Open00:35 Italy Trip Banter01:57 The Mid Price Trap05:31 Two Buyer Economy11:40 Barbell Market Explained14:51 Why Luxury Is Different19:56 Status And Certainty22:18 10K Client Mindset25:24 Fix Positioning Not Price27:35 Pick A Direction Wrap30:29 Outro And Call To Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

This episode is a little different. It's not about marketing. It's not about pricing. And it's definitely not about presets. It's about the stories we tell ourselves. After a conversation with a photographer who told me she'd purchased hundreds of preset packs over the last decade and still wasn't happy with her editing, I realized we weren't actually talking about Lightroom anymore. We were talking about confidence. We were talking about perfectionism. We were talking about the exhausting habit so many of us have of searching for an external solution to an internal wound. And that's where this episode goes. I share a deeply personal story about one of my closest friends growing up, body image, and the realization that the same distorted thinking that can affect the way we see ourselves often sneaks into the way we see our work, too. In this episode, we'll cover: Why buying another preset probably isn't going to solve your problem The surprising connection between body image and creative confidence How perfectionism quietly disguises itself as productivity The psychology behind why we keep "tinkering" instead of moving forward Why the hardest work in your business usually has nothing to do with photography The question I want every photographer to ask themselves before opening Lightroom again How self-doubt keeps us stuck and what it looks like to finally call it by its real name If you've ever found yourself endlessly tweaking your galleries, chasing the "perfect" edit, or convincing yourself that you'll finally market your business once your work is "good enough"... This one's for you. Timestamps:00:00 Podcast Cold Open00:47 Episode Disclaimer01:59 Remember That Girl02:56 Beauty She Couldn't See04:45 Body Image Spiral06:14 Evidence Wasn't Enough07:09 Business Mirror Moment07:18 Preset DM Story08:17 No One Click Fix09:16 Hundreds Of Presets10:42 Confidence Behind Tinkering12:50 Tough Love Advice13:30 Her Honest Breakthrough14:01 Editing as Avoidance14:52 The Deeper Wound15:54 Business Dysmorphia18:21 Presets Aren’t the Fix20:10 Perfectionism Disguised24:04 The Real Cost25:14 Questions to Sit With26:48 What We Could Build27:41 Closing and Support28:15 Podcast Wrap Up 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

If you've ever caught yourself saying, I don't have time, I'm not good at business, I'll start next year, or I've already tried that and it didn't work... this episode is for you. Today I'm calling out the six biggest excuses keeping photographers stuck. Because the truth is, your camera isn't the problem. Your editing isn't the problem. Your talent isn't the problem. Your excuses are. In this episode, I'm breaking down the lies we tell ourselves that feel productive, responsible, or even logical, but are quietly costing us bookings, confidence, momentum, and ultimately... six figures. I'm sharing the mindset shifts that helped me build financial freedom after my life completely fell apart, and why waiting for the perfect time, consuming endless free content, or quitting after one failed attempt will keep you exactly where you are. This episode is packed with tough love, real talk, and practical perspective that will challenge the way you think about your business and the woman running it. In this episode, we'll cover: Why "I don't have time" is usually a prioritization problem. The identity shift from photographer to CEO. Why there is no such thing as the "right time." The hidden cost of free education and information overload. Why consistency beats talent every single time. How to stop collecting excuses and start building the business you actually want. If you're ready to stop playing small, stop waiting, and start taking ownership of your success, this episode is your wake-up call. Bye for now, Posers. Timestamps:00:00 Welcome to Posers00:35 Spicy Mom Energy03:40 Excuse One No Time09:09 Excuse Two Business Skills12:10 Excuse Three Start Now14:15 Excuse Four Right Time17:01 Excuse Five Invest Wisely22:34 Excuse Six Tried Before26:32 No Bullshit Pep Talk29:36 Outro and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Yes. I am quoting Vanilla Ice. Yes, it shows my age. I don't care. Because before you roll your eyes and keep scrolling... I need you to actually stop and listen to what I'm about to say. This might be the most important conversation we've had on this podcast yet. Your ideal clients are out there right now. They are spending money. They are trusting other businesses with their time, their attention, and their wallets. And they have absolutely no idea you exist. Not because your work isn't good enough. Not because your prices are too high. Not because the market is too saturated. Because you are waiting to be found instead of going where they already are.This episode isn't about strategy. I'm not handing you a script today. What I AM doing is dismantling the mindset that is quietly keeping your business smaller than it deserves to be — because no amount of strategy works until this part does. We're talking about fear. Rejection. What it actually costs you to stay invisible. And why Jen Gottlieb is right when she says that being found isn't just a goal — it's your responsibility.The how is coming. And when it does, it's going to change everything. But first — we fix the brain. Tits up and ears open. Timestamps:00:00 Podcast Intro00:45 Owning My Blind Spots06:27 Why Collaboration Works07:34 Responsibility To Be Found13:12 Interruption Vs Trust16:23 Fear Of Rejection17:22 Rejection Therapy Lessons20:40 Pitch The Gap26:25 One Small Next Step28:38 Wrap Up And Resources30:00 Subscribe And Goodbye 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography 🔗 Resources mentioned:Jen Gottlieb Keynote → https://www.instagram.com/p/DZk6hWRvSDr/ Jia Jiang - What I Learned from 100 Days of Rejection (TED Talk) → https://www.youtube.com/watch?v=-vZXgApsPCQ Adam Grant - How to Pitch Your Best Ideas → https://www.ted.com/talks/worklife_with_adam_grant_how_to_pitch_your_best_ideas Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

I was supposed to go to Lowe's. My husband and I were out running errands and I remembered that Grouse House an antique and vintage home goods warehouse that an interior design client had been telling me about for weeks was having a sale. So I made an executive decision that a Saturday at a gorgeous warehouse full of vintage European furniture sounded a lot better than a Saturday looking at plastic planters under fluorescent lighting. I did not expect to spend a thousand dollars. I also did not expect to walk out with a collaboration in the works, a lunch date on the calendar, and a Matriarch session booked. But that's what happened. And in this episode I'm walking you through the whole thing the DMs, the content, the collab pitch that happened mid-candle-order because I think the way it unfolded is more useful to you than any strategy I could draw up on a whiteboard. I also want to talk about something my girl Laura Stansberry brought up in my Posers membership when I shared this story, because she named a pattern that I know a lot of you are stuck in too, where you try to do a collaboration, end up giving away a free session, get one post out of it, and never hear from them again. That's not a collaboration. And by the end of this episode you'll know exactly what the difference is. Here's what we're getting into: Why I've always treated every room I walk into as a room full of my next clients and how that mindset was born when I was shooting weddings The behind-the-scenes content habit that has done more for my personal brand than any portfolio post ever has What actually happened at Grouse House and why the alignment between our businesses made everything easy The real DMs including the part where I pitched a collaboration in the same message where I was ordering a candle How the Matriarch session got booked without a single sales conversation The difference between a collaboration and an influencer deal (this one is important) A 7-step playbook you can take and use in your own market today This is one of those episodes where the story is the strategy. I hope it makes you want to get your boots on the ground. Timestamps:00:00 Podcast Intro00:42 What Collaboration Means03:14 Weddings As Client Rooms05:08 Working The Room07:27 Warehouse Sale Story12:25 Content That Builds Trust21:21 DMs And The Soft Pitch24:53 Avoiding Freebie Traps28:16 Collab Is Access Exchange31:15 Seven Step Playbook38:17 Wrap Up And Call To Action40:31 Outro And Reviews 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → If this episode lit something up for you, if you recognized yourself in the pattern of working hard without seeing the growth you know you're capable of the Posers Mastermind is where we fix that. This is my most comprehensive program for photographers who are done leaving money on the table and ready to build a business with actual strategy behind it. We go deep on marketing, lead generation, content, email, sales psychology, pricing, client experience, and the mindset it takes to run a profitable company, not just a busy one. Everything I taught in this episode is just the surface of what we build together inside. I built this business as a single mom of three boys with no fallback plan and no safety net. Failure genuinely was not an option. The strategies I teach inside the Mastermind are the same ones that turned my camera into a career, my career into a company, and my company into a life I'm incredibly proud of. If you're ready to stop hoping the bookings come and start building the machine that makes them get on the waitlist for the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Apparently we're having a Pratt Boy Summer. Not because Spencer Pratt should be mayor of Los Angeles. But because he accidentally became one of the most fascinating marketing case studies I've seen all year. After stumbling across a breakdown of his campaign, I realized something that photographers, business owners, and creators need to hear:The market doesn't always reward the most qualified person. It rewards the person people can't stop talking about. In this episode, we're unpacking cult psychology, audience building, attention economics, reality television, Taylor Swift, Apple, political campaigns, and why Spencer Pratt seems to understand something about human behavior that most business owners completely miss. We'll talk about belonging, common enemies, shared language, building a world around your brand, and the surprising reason some people become impossible to ignore while others stay invisible despite having more talent, experience, and expertise. And yes...We're also talking about the confidence of a mediocre white man.Tits up and ears open. Timestamps:00:00 Graduation Emotional Whiplash03:19 Spencer Pratt Case Study07:20 Attention Beats Qualifications08:48 Belonging Over Agreement11:07 Own The Villain12:47 Create A Common Enemy15:57 Shared Language Signals17:39 Build A Brand World19:57 Mediocre White Man Confidence26:06 Be Impossible To Ignore 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → The Posers Mastermind is sold out for this round, but you can always hop on the waitlist for next year!! Join the waitlist so you don’t miss the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Over Mother’s Day weekend, I forced my boys to watch The Devil Wears Prada with me… and somewhere between the marble countertops, Milan fashion houses, and casual “weekend at Lake Como” energy, I realized this movie perfectly explains luxury psychology. Because luxury buying behavior is not just about money. It’s about aspiration, belonging, identity, status, emotional experience, and the environments we’re invited into. In this episode, I’m unpacking:• Why humans are naturally wired to aspire upward• The psychology behind luxury buying behavior• Why people buy within the environment you create for them• How photographers accidentally cap their own revenue• Why trying to drastically raise your prices overnight will tank your business• The difference between simply charging more and creating a buying environment that supports higher spending• Why your current “budget clients” may actually be capable of spending far more than you realize I also share a real story involving two clients from the exact same affluent private school — one who thought nobody would ever spend $5K on senior photos… and another who spent $5,500 without blinking. Same level of wealth. Completely different buying environment.And honestly? That story alone might completely change how you think about pricing, luxury, and client psychology. If you’ve ever wondered how photographers create high-ticket sales without alienating their current clients… this episode is your proof. Timestamps:00:00 Studio Drama Update02:22 Luxury Series Setup02:53 Devil Wears Prada Lesson06:23 Why We Aspire Upward09:27 The How Question11:08 Pricing Structure First14:35 Two Clients Case Study20:48 Lead Clients Upward 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → The Posers Mastermind is sold out for this round, but you can always hop on the waitlist for next year!! Join the waitlist so you don’t miss the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Luxury is not an all-white studio and a good logo. In part two of this luxury series, I’m diving into the thing photographers overlook the most when trying to attract higher-end clients: the client journey. Because luxury is rarely one big dramatic thing. It’s usually a thousand tiny details working together to make people feel taken care of. In this episode, we’re talking about: • Why affluent clients are really buying emotional certainty • The subtle details that increase perceived value • Hospitality, presentation, and why your energy matters more than you think • The difference between “expensive” and truly luxurious • Why some brands simply feel elevated from the very first interactionI’m also sharing the story behind the highest sale I’ve ever had inside of my studio… which happened right in the middle of recording this luxury series. Funny how that works. If you’ve ever wondered why some photographers feel instantly premium before you even inquire… this episode is going to connect a lot of dots. Timestamps:00:00 Welcome to Posers00:42 Luxury Is a Mindset03:20 Recap of Part One06:01 Record-Breaking Sale08:39 Client Journey Matters09:33 Luxury Starts Before Inquiry15:24 Lead the Booking Call17:52 Styling and Planning19:59 Shoot Day Execution21:27 Energy Is the Product24:18 Reveal and Presentation25:28 Consistency Builds Value26:52 Next Week and Outro27:27 Final Sign-Off 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → The Posers Mastermind is sold out for this round, but you can always hop on the waitlist for next year!! Join the waitlist so you don’t miss the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

This episode came straight from a DM with a photographer who’s ready to move into a higher-end market but isn’t sure how to make that shift without losing her current clients. We’re breaking down what luxury actually means (hint: it’s not just a higher price tag), how to research your specific market instead of guessing, and why your client experience starts the moment someone inquires. But the real focus? Your portfolio. We’re talking about the difference between “good” images and images that reflect taste… how to study art in a way that actually translates to modern portrait photography… and what affluent clients are really noticing in your work. We also dive into curation—on your website and your Instagram—and how small inconsistencies, outdated content, or lack of intention can quietly shift perception. This is about refining, not adding. Because luxury isn’t louder… it’s more intentional. Timestamps:00:00 No Fluff Philosophy03:49 Why Listen to Me05:18 DM Question Setup09:22 Luxury Is Not Price12:32 Define Luxury Locally18:02 Inquiry Experience Signals24:18 Portfolio and Art Study30:48 Audit and Curate Work36:34 Wrap and Next Episode 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → The Posers Mastermind is sold out for this round, but you can always hop on the waitlist for next year!! Join the waitlist so you don’t miss the next round. https://www.j-annephotography.com/waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Do you remember that Febreze commercial with the teenage boys who couldn’t smell their own room? Yeah… that’s your marketing. In this episode, I’m calling out something that most photographers don’t even realize they’re doing… and it’s quietly killing your ability to book. You’ve been in this industry for so long that you’ve started filtering out the exact things that would make clients trust you. You’re posting what impresses other photographers… instead of what actually converts your clients. And the worst part? The thing that would make you stand out… is the exact thing you’ve stopped talking about. I’m breaking down: What “photography blindness” actually looks like in your content Why your marketing might all be starting to sound the same The subtle ways you’re accidentally making yourself look replaceable What your clients actually need to hear from you to trust you And how to shift your content so it builds authority instead of just getting likes This is one of those episodes that might sting a little… but once you see it, you can’t unsee it. And when you fix it? That’s when your marketing actually starts working. Timestamps:00:00 Febreze Nostalgia03:54 Photography Blindness07:41 Samey Marketing Trap08:30 Readable Text Rant10:15 Teach Your Expertise17:39 Authority Beats Likes18:28 Stop Chasing Pods22:10 Become Unreplaceable 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → The Posers Mastermind is sold out for this round, but you can always hop on the waitlist for next year!! Join the waitlist so you don’t miss the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

I just got back from the Dominican… and I accidentally walked straight into a live masterclass on sales psychology. We booked a private boat charter. It came with a photographer.And within five minutes… I knew exactly how this was going to go.What I didn’t expect? Was that this man — posing every couple the exact same way, running what most photographers would call a “cringey” shoot — would absolutely clean up in sales.And not by accident. In this episode, I break down everything I observed in real time:• The identical posing formula he used on every single couple (and why it didn’t hurt his sales)• The emotional manipulation tactic he saved specifically for the women — and why it worked• How he controlled the room without anyone realizing it• Why “better photography” does NOT equal more money• The subtle moments where he anchored value before anyone ever saw a price• And the biggest mistake photographers make when they rely on their work to do the selling This episode isn’t about judging his work.It’s about understanding human behavior. Because he wasn’t selling photos.He was selling emotion, urgency, and identity.And if you can’t do that… it doesn’t matter how good your work is. Timestamps:00:00 Where I Went Missing02:57 Travel Chaos And Getting Sick06:06 Dominican Boat Day08:17 Cheesy Photographer Setup12:04 Bad Posing Big Lesson13:50 Sales Room Psychology17:55 Guilt Tactic Crosses Line21:54 Why I Still Bought25:02 Takeaways  🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!Doors for POSERS | The Mastermind are officially open.If you want to go deeper into how to actually build demand, control your sales process, and stop relying on “hope marketing”… This is a smaller, more intimate group and I’m only looking for women who are ready to implement, not just consume. Apply here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

I realize this might be the most unhinged title I’ve ever written…But stay with me.Because once you understand why Ted Bundy was able to gain instant trust from people…You’re going to understand exactly what’s happening on your Instagram grid.And why it’s either working for you… or against you. In this episode, I’m breaking down the Halo Effect and how your clients are making snap decisions about you in milliseconds… before they ever read a caption, click your website, or inquire.We’re talking about: Why your grid is your first (and most important) impressionHow perception is driving your bookings more than your skillThe real reason cohesive feeds convert (and it has nothing to do with being “aesthetic”)What’s actually happening in your client’s brain when they land on your pageAnd how to create the “everything you touch turns to gold” effect in your businessAlso… yes… we briefly touch on Amanda Batula and West Wilson because I have thoughts… but we get back on track quickly. If you’ve been showing up, posting consistently, and still wondering why your calendar isn’t full…This episode is going to connect dots you didn’t even realize were missing. Timestamps:00:00 Pop Culture and your business05:42 The Halo Effect 08:28 First Impressions11:29 Cohesion Builds Trust13:04 Grid Composition Rules17:05 Curation vs Authenticity20:23 Ted Bundy and your grid 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!Doors for POSERS | The Mastermind are officially open.We start in one month, and this is a smaller, more intimate round.If you’re ready to stop guessing, start converting, and build a multi–six figure photography business with strategy and psychology behind every move…Apply now and book a 1:1 call with me or my team. If Ted Bundy could leverage perception…You can at least fix your grid.https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

I don’t want to be a “girl’s girl.” Because what I’ve seen—inside the photography industry and outside of it—is that this idea of “support” has gotten a little twisted. We’ve created spaces where the women around you blindly support, gas you up even if you're going down the wrong path and no one challenges each other to build. This mentality is where everything feels encouraging on the surface… but nothing is actually changing because we keep doing the same things over and over again without someone stopping us to hold up a mirror. That kind of environment will keep you stuck longer than anything else. In this episode, I’m sharing a really personal story from the beginning of my career—walking into rooms where I didn’t feel like I belonged, the pressure to fit into a mold that was never mine, and how stepping away from that completely changed the trajectory of my business. We’re talking about the difference between surface-level support and real support. The kind that calls you out. The kind that raises your standards.The kind that actually moves your life forward. And the kind of woman I’ve chosen to be… both in my business and in the rooms I build. If you’ve ever felt like you don’t quite fit… Or like you’re surrounded by noise but still not growing… This episode is going to hit. Timestamps:00:00 Welcome to Posers00:55 Not a Girls Girl03:29 Conference Culture Clash08:42 Bar Talk Realness10:13 Crying and Pressure13:47 From Girls Girl to Woman16:01 Hard Truth Support16:36 Mastermind Results19:39 Standards and Safety21:26 Apply to Mastermind23:01 Outro and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The applications for the next round of POSERS | The Mastermind is officially open.If you’re ready to stop circling the same problems and actually build something that moves…you can apply now. Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Everyone loves to talk about growth after it happens. The glow-up.The big sales.The “I finally figured it out” moment. But what does it actually look like in the middle of it? This episode is a raw, unfiltered conversation with one of my mastermind clients, —and we’re pulling back the curtain on what really happens when you decide you’re done playing small in your business. Because Elizabeth didn’t come into this as some polished, luxury photographer. She came in shooting $50 porch sessions during COVID…Running hundreds of mini sessions…Working nonstop…Making money—but completely burnt out and stuck. And within months? She was closing $5,000+ sales.Rebuilding her entire business model.And finally creating a business (and life) that actually felt good. This episode is about what it actually takes to make that kind of shift. The fear.The resistance.The identity breakdown.And the moment you realize… you were always capable of more. If you’ve ever thought, “I know I’m meant for more, but I don’t know how to get there”—this one is going to hit. In this episode, I talk about: What it really looks like to run a “successful” business that’s quietly burning you out The truth about mini sessions, over-delivering, and why it keeps you stuck What happens when you raise your prices—and your clients don’t leave The mindset shift required to move from volume to high-value sales Behind the scenes of a first $5,600 sale (and why it wasn’t luck) How to transition your business without blowing everything up The unexpected ways your business growth impacts your marriage, family, and identity Why working less can actually make you more money (and give you your life back) Timestamps:00:00 Posers Podcast Intro00:36 Meet Elizabeth Dugan02:03 Her Success and Burnout04:30 Why This Episode Matters07:02 Mastermind Launch Context10:11 Elizabeth Before Mastermind10:26 COVID Origin Story15:32 Mini Session Grind19:10 Taking the Leap22:38 Creative Rebirth25:03 Cult Following and Hype27:11 Why IPS Felt Terrifying28:08 Breaking the Cheap Label29:52 The Wake Up Math31:05 Rebrand and First Reveal32:57 First IPS Sale Shock36:09 Clients Want More Service37:45 Confidence and Creative Freedom39:39 Ditching Minis for Good41:50 Money Mindset Reset43:35 Launch Method Wins46:00 Life and Marriage Shift48:05 Final Advice and Wrap 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist so you don’t miss the next round. https://www.j-annephotography.com/waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Most photographers think posing is about angles. Hands here. Chin there. Shift the weight. Smile. But the truth?None of that works if the psychology in the room is off. In this episode, I’m sharing a conversation from my appearance on The Art & Soul Show with Lisa DiGeso, where we dive deep into the thing that actually separates forgettable photographers from the ones clients obsess over. Leadership. Because when you walk into a photoshoot, you’re not just holding a camera.You’re controlling the emotional environment. And if you don’t understand the psychology happening between you and your client… you’ll spend your entire career trying to fix awkwardness with posing tricks. This conversation is about the real work. The leadership photographers forget they already have.The emotional intelligence required to create powerful portraits.And why the best photographers aren’t just artists… They’re psychologists with a camera. If you’ve ever wondered why some photographers effortlessly create connection while others struggle to get natural expressions—this episode will change the way you think about posing forever. In this episode, I talk about: Why posing has far less to do with body positioning than photographers think The psychology behind creating images clients feel emotionally connected to Why leadership—not friendliness—is what actually makes clients relax The biggest mistake photographers make when directing people during a shoot How emotional intelligence transforms the client experience Why unforgettable portraits start with the photographer’s energy, not their camera The mindset shift that turns photographers into true authorities Timestamps:00:00 Posers Podcast Intro00:35 Meet Jody Hendrix03:31 From Weddings to Studio05:50 Building Women’s Wealth07:00 Rebuilding After Divorce14:45 Why Women Shrink17:23 Showing Up Online21:39 Childhood Worth Stories26:03 Anxiety and Hormone Talk30:08 Reading Clients Fast33:52 Winning Over Dads36:19 Reading Client Energy36:42 Dads And Insecurity40:00 Posing Drives Business43:45 Posing Method Formula45:44 Capitalization And Brain Sync50:17 Initiate And Word Of Mouth51:47 Influence Versus Manipulation57:13 Photographer Confidence Gap01:03:04 Lightning Round Dating Era01:08:49 Music And Creative Curiosity01:11:56 Final Wrap And Signoff 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist so you don’t miss the next round. https://www.j-annephotography.com/waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Why does one photographer struggle to book a $400 session… while another photographer sells $4,000 shoots without sounding like they’re chasing clients? In this episode, I’m breaking down one of the biggest misconceptions in the photography industry: that pricing is determined by talent, gear, or editing style. It’s not. The real difference lives in perception. After studying luxury brands, behavioral psychology, and the strategies used by photographers at the top of this industry, I started to realize something that completely changed the way I run my business. The photographers commanding the highest prices aren’t necessarily doing more technically. They’re doing something very different with how they position themselves, how they control access, and how demand is created before their calendar ever opens. In this episode, I’m sharing the psychology behind perceived rarity, perceived demand, and why luxury brands operate very differently from the way most photographers market their work. If you’ve ever wondered why some photographers seem to sell every session they release while others post “Now booking” and hear crickets, this conversation will shift how you think about pricing, positioning, and the way your business shows up in the world. In this episode, I talk about: Why talent and equipment rarely determine who gets to charge higher prices What luxury brands understand about demand that most photographers miss The role perception plays in how clients value your work The subtle signals that make a photographer feel high-end without ever saying the word “luxury” Why constant availability can quietly undermine your positioning And if this conversation has you thinking differently about how photographers are building demand right now, I’m hosting a live Posers call happening March 31st. On that call, I’m pulling back the curtain on several strategies photographers are not talking about publicly right now… but are a huge part of building a successful business. If you want to join me live, you can get on the list here: https://j-anne-photography.kit.com/masterclass-waitlist Timestamps:00:00 Posers Podcast Intro00:41 Perfectionism Blocks Content01:48 Roadside Recording Setup02:56 Sick Voice Disclaimer03:46 Luxury Psychology Rabbit Hole06:19 Luxury Is A Mindset08:19 Walmart Versus YSL Example09:21 Perception Beats Image Quality11:41 Price Perception Wine Study14:00 Anti Laws Of Luxury Marketing15:24 Scarcity And Launch System16:48 Origin Story And Results18:18 Mastermind And Waitlist Plug19:40 Final Sign Off 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist so you don’t miss the next round. https://www.j-annephotography.com/waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

One year ago, on March 1, 2025, I hit publish on the very first episode of this podcast. I was terrified. I had never been consistent with long-form content. I had never committed to showing up every single week. I had never built something that required that level of accountability to a team and to you. And yet, here we are. One year later, this podcast has landed in the top 10% of all podcasts globally according to Listen Notes. If you are not familiar, Listen Notes is essentially the Google of podcasts. It is a widely used, reputable third-party search engine and database that assigns a “Listen Score” to estimate a show’s popularity compared to others around the world. Top 10%.Not because I went viral.Not because I gamed the system.But because I showed up consistently when it would have been easier to stay comfortable. In this episode, I reflect on what one year of uncomfortable consistency can build, and then I pivot into a question that has been sitting heavy on my heart. If you were building your business in 1995, would it survive?No Instagram.No Reels.No Canva.No email automations.No hiding behind curated grids and safe posting schedules.Just networking.Cold conversations.Referrals.Face-to-face rejection.Actual demand generation. Inspired by the recent Traitors finale and the strategic gameplay of Rob, we also talk about environment. He intentionally removed the biggest personalities and engineered a finale he could control. Which raises an uncomfortable question for entrepreneurs: If we follow the 80/20 rule of marketing, are you truly spending 80% of your time generating demand and growing your business? Or are you posting a few times a week, staying small, staying invisible, and wondering why bookings are slow? March 30th I will go deeper into what it actually takes to build a business that would have survived the 90’s and will still be standing long after today’s algorithms shift. Because if your business only works because Instagram exists, it is fragile. And fragile businesses break. Here’s to one year of choosing consistency over comfort.And to building businesses that would survive any decade. Timestamps:00:00 Podcast Cold Open00:35 One Year Anniversary01:03 Terrified To Start06:28 Consistency Builds Identity07:24 Top 10 Percent Globally10:49 Traitors Finale Analogy13:45 Would Your Business Survive17:18 80 20 Marketing Reality20:01 Masterclass Announcement21:23 Choose Consistency Over Comfort22:03 Outro And Call To Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist so you don’t miss the next round. https://www.j-annephotography.com/waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Recorded straight from Turks and Caicos (yes, with a slightly sunburned forehead and a sunset cruise on deck), this episode of The Posers Podcast brings a very special guest into the studio… Mr. Hendricks himself! For the first time ever, a man enters the Poser space — and not just any man. A fully vetted, feminist, sales-genius husband who has ranked #1 or #2 globally in multiple companies and who can sell with both heart and heat. This episode is a candid, real-time conversation about sales — what it actually looks like behind the scenes when two sales-obsessed brains share a marriage and morning walks. We dive into: Why sales is sales — no matter the industry The two objections you will always face (and what they’re really about) How to proactively identify objections before they happen The “spouse objection” and how to neutralize it early Why asking questions is more powerful than making statements What the “croc brain” is and how to move clients out of fear Pattern interrupts and why they work The difference between price and cost Consequence-based questions vs desire-based questions Why selling with integrity is not “salesy” How emotional anchoring drives decisions And how to close without ever feeling gross If you’ve ever felt weird about selling…If you’ve ever worried about sounding pushy…If you’ve ever thought, “I just want to be an artist, not a salesperson”… This episode will reframe everything. Timestamps:00:00 Welcome to the Posers Podcast00:35 Why email marketing is on my mind01:37 Why you should email your list03:48 Meet Brian05:23 The ‘Mr. Hendricks’ name story09:52 Brian’s sales origin story10:53 Our nerdy sales dynamic13:03 The ‘bad testimonial’ call15:05 Croc Brain explained18:17 Probing for objections early23:39 Front-Load Objections25:21 Handling Skeptics with a Pattern Interrupt31:06 The Two Real Objections31:59 Consequence-Based Questions33:57 “Salesy” vs. Genuine37:44 Luxury vs. Life-Changing Offers40:04 Cost vs. Price43:15 Wrap-Up 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist [here] so you don’t miss the next round. https://www.j-annephotography.com/waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Every few months I bring someone on the podcast because I know you’re probably sick of hearing just my voice. And this one? She’s a treat. In this episode, I sit down with the one and only Alex Blake—senior photographer, content queen, and certified social media wizard. I’ve been quietly stalking her work for months (in the least serial-killer way possible), and I needed to get inside her brain. We’re talking about the kind of social media that doesn’t just look cute… it actually builds a cult following. The kind that turns lurkers into loyalists and clients into ride-or-dies. And trust me—we go there. From filming literally everything on her shoots… to photographing in a Wendy’s bathroom for a creative challenge… to sharing real-life heartbreak and pregnancy updates in real time… this conversation is about showing up boldly and letting people watch you build. Because that’s what creates connection.And connection is what creates demand. Timestamps:00:35 Alex Blake + True Crime Tangent02:28 Why Alex Stood Out03:30 Alex’s Origin Story05:58 Rebuilding After a Move09:05 BTS Content Workflow & Gear Mindset12:17 Handling Objections to Filming While Shooting14:37 Getting Client Permission 17:06 Photo Challenges That Go Viral: The Wendy’s Shoot Breakdown22:16 Confidence, Failing in Public, and Letting People Watch the Process24:52 Hard Seasons & Audience Loyalty: Sharing Real Life Online31:00 Early Pregnancy Announcement & Being Vulnerable Online32:42 Why a Strong Online Community Makes You Un-cancelable34:49 Differentiators & Lead Magnets: Use Your “Other Skill”36:26 The Taylor Swift “Cult” Lesson39:08 Find Your Content Angle From Client Feedback 42:31 Simple but Not Easy: Show Up Where You Are44:30 Who It’s For/Not For + What You’ll Learn51:25 Camp Vibes & Real Talk: Zipline Dreams, Mom Life, and Wrapping Up 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography 🔗 Connect with Alex:📷 Instagram: @alexblakephoto https://www.instagram.com/alexblakephoto/?hl=en📷 Instagram: @photocampevents https://www.instagram.com/photocampevents/?hl=en📸 Sign up for Photo Camp: https://www.photocampinfo.com/ Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? We start in April. Join the waitlist so you don’t miss the next round. https://www.j-annephotography.com/waitlist Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

This episode is about a mistake I made after everything went right. I delivered a keynote to a room full of powerful, accomplished women. The energy was high. The conversation landed. I booked shoots on the spot. And then I quietly lost momentum in the days that followed. Not because I lacked confidence.Not because I didn’t know how to sell.But because of how I followed up. In this episode, I unpack the sales mistake that cost me bookings and why it’s one so many photographers make without realizing it. We talk about what happens when follow-ups become heavy, why being “helpful” can actually shut down decision-making, and how easily opportunity slips away after a strong in-person moment. I also walk through two real scenarios from photographers inside the mastermind. One about hosting in-studio events and turning community building into real bookings. Another about running collaborative giveaways and why attention without structure rarely converts. This episode is for photographers who are doing the hard parts right but still feel like momentum disappears afterward. If you’ve ever walked away from a great event, conversation, or collaboration and wondered why it didn’t turn into more bookings, this episode will shift how you think about sales and follow-up. Timestamps:00:00 Welcome to the Posers Podcast00:35 The Importance of Quick, Digestible Episodes01:44 A Successful Presentation to Ideal Clients08:01 The Follow-Up Email Mistake14:00 Event Planning for Photographers22:51 Instagram Giveaway Strategies28:35 Final Thoughts and Wrap-Up 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist [here] so you don’t miss the next round. https://www.jannephotography.com/waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

Yesterday was day one of the newest round of the Posers Mastermind — and I walked away from that call knowing, without question, that this is exactly the work I’m meant to be doing. I taught brand new material. Nothing recycled. Nothing I’ve ever shared publicly. And when the call ended, my DMs exploded with the same message over and over again:“I’ve never thought about marketing like this.”“My brain is on fire.”“How did I miss this for so long?” In this episode, I’m unpacking why day one hit so hard — without breaking the fourth wall or giving the methodology away. Because the truth is, this has nothing to do with tactics. It has everything to do with how I’ve always shown up in my business — long before Instagram stories, reels, carousels, or content calendars existed. I take you back to 2008. Before “personal branding.” Before social media strategy. Before photographers were taught to sound the same. We talk about how documenting real life — weddings, chaos, timelines, jumpsuits, divorce, rebuilding, fear, and growth — quietly built an ecosystem that scaled a business from $41K to multi–six figures without competing on price. This episode dives into:– Why building an audience is the same thing as building a client list– Why competition disappears when loyalty is strong– How the platforms change, but human psychology never does– The danger of the sea of sameness– And why conviction is what makes a business unshakeable This isn’t a how-to episode. It’s a perspective shift. If you’ve ever felt anxious about competition, unsure how to stand out without performing, or confused why doing “all the right things” still isn’t translating into demand — this one will land differently. And if you’ve been watching the mastermind from the outside thinking, “I should’ve joined,” the waitlist is open for future rounds. No pressure. No commitment. Just a place to raise your hand and say you want to understand this deeper. See you next week, Posers. Timestamps:00:00 Welcome to the Posers Podcast00:35 Recording Challenges and Real-Life Interruptions02:42 Mastermind Insights and New Content05:17 Building a Personal Brand Through Authenticity08:32 The Evolution of Social Media and Business Growth12:05 From Wedding Photography to a Thriving Business16:25 The Power of Consistency and Community21:22 Mastermind Takeaways and Final Thoughts31:32 Closing Remarks and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist so you don’t miss the next round. https://www.j-annephotography.com/waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

In this episode, I’m sharing a very honest look at what real growth has required of me as a business owner, and why staying comfortable has never been the thing that moved me forward. I talk about the reality of investing in education that feels intimidating, the experience of sitting in rooms where I’m still learning the language, and why some of the most valuable lessons I’ve learned have come from spaces outside of the photography industry. We explore the importance of staying open-minded as you grow, how exposure to different perspectives can strengthen your business, and why learning doesn’t always come from places that feel familiar or immediately validating. I also break down a concept that deeply shifted the way I think about sustainability in photography: Lifetime Value of a Client versus Cost of Acquisition. Inside this conversation, you’ll hear about: • why a busy calendar doesn’t always equal a stable business • how understanding your numbers can reduce panic during slow seasons • why deepening client relationships often matters more than finding new ones • how small structural changes can create long-term resilience • what it means to build a business that supports both your life and your family This episode is for photographers who are curious about growing with intention, who want to make decisions based on clarity instead of urgency, and who are ready to think a little differently about what success can look like. If you find yourself nodding along as you listen, you’re exactly where you’re meant to be. The doors to The Mastermind close in two days, and this episode offers a glimpse into the kind of conversations we have inside that room. Timestamps:00:00 Welcome to the Posers Podcast00:35 Personal Updates and Mindfulness01:48 Investing in Education and Overcoming Fears03:49 Building the Posers Community08:18 Learning from Uncomfortable Spaces28:06 Understanding LTV to CAC37:54 Final Thoughts and Mastermind Invitation41:11 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: There are still a few spots left in the Mastermind, and we start Jan 29th!Join me here: https://posershq.thrivecart.com/the-mastermind/ Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral

This isn't IPS, it's her ugly step-sister that shows up for family dinners ready to start some shit. And if you’re running this pricing model, it’s likely costing you far more than simply dealing with a toxic family dinner. In this episode, I’m breaking down a pricing model that’s often labeled “IPS-ish,” “simpler,” or “more client-friendly,” and explaining why it quietly strips away the very things that make IPS work in the first place. On the surface, it looks modern and efficient. Underneath, it removes urgency, emotional momentum, and leadership at the exact moment your client needs it most. I share a real conversation with a client that stopped me in my tracks and perfectly illustrates what happens when photographers hand decision-making back to clients instead of guiding them through it. This is not about talent or effort. It’s about what happens when a system forces clients to choose alone, under restriction, and without context. We talk about the psychology behind how people actually make decisions, why emotion has to lead the buying process, and what goes wrong when logic is introduced too early. I also explain why galleries get abandoned, why clients freeze instead of finishing orders, and why this model feels easier but produces smaller, quieter results. This episode is not about shaming photographers. It’s about calling out bad education and raising the standard of what we teach as “luxury.” Because when a system fails this consistently, it’s not the photographers who are the problem. If you’ve ever felt capped even when your work is strong, or wondered why your pricing feels harder to sell than it should, this episode will connect dots you may not have realized were related. At the time I’m recording this, there are two spots left inside the POSERS Mastermind. If this conversation feels uncomfortably familiar, that’s not an accident. The link to apply is RIGHT HERE... or the link to the waitlist for the next round of the mastermind is RIGHT HERE. Either way, not pressing play on this episode is more dangerous than you might think. Timestamps:00:00 Welcome to The Posers Podcast00:36 New Year, New Beginnings01:59 Building a Community of Like-Minded Women04:01 Client Experience and Business Insights07:59 The Importance of Client Care14:45 Pricing Models That Devalue Your Work18:12 The Flaws of the Pre-Purchase Collection Model21:15 Understanding In-Person Sales (IPS)25:07 The Psychology Behind IPS29:56 The Importance of Scarcity and Clarity36:23 Final Thoughts and Mastermind Invitation38:39 Closing Remarks 🔗 From This Episode:048: This Education Failed Photographers https://thej-anneeffect.mykajabi.com/podcasts/posers-with-jodi-hendricks/episodes/2149147644 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: There are still a few spots left in the Mastermind, and we start Jan 29th!Join me here: https://posershq.thrivecart.com/the-mastermind/ Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

This episode is not a pricing conversation. It is a demand for better education. I am breaking down one of the most widely taught IPS pricing structures in the photography industry, the sliding-scale discount model, and explaining why it is actively undermining photographers while being sold as “luxury” and “value-based.” This model is not misunderstood. It is structurally unsound. And it is being taught without anyone running it through real luxury-buying psychology. In this episode, I dismantle the belief that discounting digitals incentivizes products. Using math, consumer psychology, and luxury brand behavior, I explain how this structure penalizes photographers for selling well, trains clients to shop for thresholds instead of value, and devalues the only irreplaceable asset in a photography business: the digital images. I address the damage done by labeling “digital-only” clients as a problem, when in reality the problem is a pricing system rooted in fear, people-pleasing, and outdated assumptions. Selling an entire gallery for a few hundred dollars is structural sabotage that guarantees income caps, resentment, and constant self-negotiation. I draw direct parallels between photography pricing and true luxury markets, referencing brands like Hermès and Dior to illustrate the difference between bargain psychology and investment psychology. I also break down the Veblen effect and use Chanel’s recent price increases to show how luxury brands protect their icons instead of discounting them. This episode reframes digital images as what they actually are: intellectual property, currency, and the foundation of a sustainable business. Physical products are not the hero. They are the expansion. When that hierarchy is reversed, the business eventually breaks. This is part one of a two-part series. Next week, I am breaking down a pricing system that is even more damaging than the sliding-scale discount model, and why continuing to ignore these foundations costs photographers far more than money. At the time I am recording this episode, there are two spots left inside the POSERS Mastermind.If this episode feels like I'm speaking straight to you, that is the point. The link to book a call is in the show notes. I dare you to make 2026 the year that you thought 2025 was going to be. Timestamps:00:00 Welcome to the Posers Podcast00:35 Introduction and Episode Overview01:20 The Problem with Current Pricing Models05:52 Breaking Down the Sliding Scale Discount Model12:10 The Value of Digital Images25:07 Rebuilding Your Pricing Model26:08 Conclusion and Call to Action28:17 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: There are still a few spots left in the Mastermind, and we start Jan 29th!Join me here: https://posershq.thrivecart.com/the-mastermind/Need to chat first? Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarityThe Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

We’re kicking off the year by burning the planner, canceling the checklist, and telling the truth about why resolutions fail most people by March. In this episode, I unpack why goals often collapse under pressure, why doing more is rarely the answer, and why so many photographers build beautiful businesses that still quietly suffocate them. We talk about capacity. Nervous systems. The difference between decorating the box you’re in versus asking if the box is even big enough for the life you say you want. I share the metaphor that rearranged my brain this year, why my word for 2026 is expansion, and the uncomfortable reality that growth does not come from adding more habits, offers, or hustle. It comes from being willing to put something down. Time. Energy. Distractions. And yes, sometimes even Bravo. This episode is for the high-achieving woman who is already doing a lot, already trying hard, already successful on paper, but knows deep down that something is still capping her financially, creatively, or emotionally. If someone were watching a TV show of your life, what would they be screaming at the screen for you to change? That question alone might be the key to everything. No resolutions. No hustle sermons. Just an honest conversation about space, capacity, desire, and what it actually takes to expand into the life you keep saying you want. Welcome to the first episode of the year. Let’s make it count. Timestamps:00:00 Welcome to the Posers Podcast00:35 A Memorable Christmas Experience08:52 New Year, New Beginnings09:15 The Problem with Resolutions13:11 Choosing a Word for the Year15:37 The Concept of Expansion25:56 Making Time for What Matters38:12 Final Thoughts and Farewell 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral There are still a few spots left in the Mastermind, and we start soon!Join me here: https://posershq.thrivecart.com/the-mastermind/ Or, if you need to chat - book a 1:1 call to see if it's a good fit. → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

Being bold is great, but what does it actually look like in action? Today, we are re-airing a juicy episode from March where we talked about the power of creating your own demand and stepping out of the red ocean of competition into a blue ocean where you’re completely unmatched. Most photographers struggle to stand out because they’re unknowingly blending in—offering the same styles, using the same marketing tactics, and getting stuck in the same price wars. But when you take control of your positioning, lean into what makes you different, and own your worth, you stop chasing clients and start attracting them. So, let’s talk about how to do that—practically, strategically, and without all the vague, fluffy advice that leads nowhere. In this episode, we cover:🔥 Why most photographers struggle to book their dream clients—and how to fix it🔥 The concept of red ocean vs. blue ocean and why competing is a trap🔥 A practical exercise to plot out your market positioning and uncover your unique advantage🔥 How to use pricing, niche, branding, and authority to create demand instead of chasing it🔥 The biggest mistakes that keep photographers stuck in the noise🔥 My personal journey of stepping out of the wedding industry and redefining my business🔥 A challenge for you: Identify your own blue ocean and make bold, strategic moves Timestamps:00:00 Welcome back! Life updates & home renovation chaos05:00 Why vague advice isn’t helpful—and what we’re doing differently today08:00 The power of creating your own demand instead of waiting for it10:00 The difference between red oceans (competition-driven) and blue oceans (demand-driven)15:00 A step-by-step exercise to identify what makes your business stand out22:00 How to position yourself in a way that attracts clients effortlessly28:00 Final thoughts & today’s challenge—step into audacity and own your market31:00 Closing thoughts & call to action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral LAST CHANCE TO JOIN THE MASTERMIND WITH EARLY BIRD PRICING!Get into the Mastermind Here for $500 off before 12/31! BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

Before I touch a planner.Before I set a single goal.Before I decide who I’m going to be in 2026… I’m pausing. This episode isn’t about motivation or manifestation.It’s about purging and elimination. I’m closing out 2025 with my biggest revenue year ever — over half a million dollars — and I’m talking about the part no one glamorizes. The pressure of a massive Q4. The mental whiplash that comes with success. The moments where ambition quietly turned into overextension. This is a raw end-of-year reflection on what worked, what didn’t, and what I’m no longer willing to drag into a new year just because it helped me hit a number. Before January resolutions, I’m starting somewhere else:Elimination. What has to go before anything new can actually work? If you’ve ever ended a “successful” year feeling heavy…If you’ve hit goals and still felt unsettled…If you know something didn’t work but haven’t slowed down long enough to name it… This episode is for you. Because I don’t get to dream about 2026 until I purge what didn’t serve me in 2025. Welcome to The Purge. Timestamps:00:00 Welcome to the Posers Podcast00:35 A Personal Update: Ski Holiday and Sickness02:55 Reflecting on a Fast-Paced Year05:16 Financial Success and Challenges09:30 Mistakes and Lessons Learned14:51 Preparing for the New Year: Elimination and Reflection21:46 Wrapping Up and Gratitude23:18 Closing Remarks and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://posershq.thrivecart.com/the-mastermind/ BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

This episode starts with a dusty studio, a Facebook Marketplace obsession, and a table that required a full-body commitment and questionable parenting choices to acquire. But this isn’t a story about furniture. It’s about what happens when you intentionally design the spaces where decisions are made and money changes hands. Inside this episode, Jodi pulls back the curtain on what she’s been seeing after deeply auditing photographers’ websites and portfolios, not skimming, not scrolling, but experiencing them the way real clients do. What she found was consistent, costly, and quietly sabotaging bookings. She breaks down why most photographers are unknowingly building decision-making environments that create hesitation instead of trust, confusion instead of clarity, and chaos instead of confidence. From unclear positioning to bloated portfolios, overstimulating design, missing process, and the biggest red flag of all, no email capture or funnel.This conversation reframes your website as what it actually is: a business meeting that happens without you in the room. If your inquiries feel unpredictable, your pricing conversations feel heavy, or your bookings feel like luck instead of momentum, this episode will change how you see your brand, your site, and the environments you’re inviting clients into. This isn’t about trends. It’s about foundations. And building spaces that are ready to receive money. Press play. Timestamps:00:00 Welcome to the Posers Podcast00:35 Studio Renovations and Facebook Marketplace Finds04:13 The Perfect Table for the Studio06:31 Designing Spaces for Business Success10:57 Website Audits and Common Mistakes19:09 The Importance of Clear Positioning23:32 Curating Your Portfolio26:40 Simplifying Website Design28:20 Explaining Your Process Clearly30:34 The Power of Email Capture35:40 Final Thoughts and Action Items37:21 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

This week’s episode opens with a moment I’ve had circled on my mental calendar all season: hitting two hundred and two thousand dollars in my fall schedule. It was one of those “holy shit, look what we did” moments paired with the immediate realization that strategy and psychology—not luck—got us here. From there, we dive into something every photographer needs to understand: the Sunken Cost Fallacy. It sounds academic, but trust me, it’s running half your business decisions without you even noticing. This pattern is the reason so many women stay loyal to pricing that hasn’t worked in years, systems that drain them, or marketing strategies they outgrew three rebrands ago. All because they “already invested in it.” Inside this episode, we unpack what the Sunken Cost Fallacy actually looks like in real life and how subtly it can keep your business capped at the same income year after year. And no, this isn’t a lecture. There are stories, examples, a little tough love, and a few moments that may feel uncomfortably accurate… in the best way. You’ll also get a look at what intentional pivoting looks like behind the scenes. Not burning your business down at 2 a.m. Not reinventing the wheel every season. Actual strategic shifts that open the door to more income, more clarity, and more authority. If you’ve been feeling the nudge that something in your business needs to evolve, but you’re not sure what, this episode is going to feel like someone finally naming the thing you couldn’t quite articulate. Consider it your sign. There are eight spots left for the next mastermind cohort. Book a call to find out more here https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity Timestamps:00:00 Welcome to the Posers Podcast00:41 Big Announcement: $200,000 Milestone01:55 The Journey to $200,00008:05 Celebration Plans and Reflections11:32 Understanding the Sunk Cost Fallacy22:46 Mastermind Program Details34:10 Final Thoughts and Call to Action36:41 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

This episode breaks down the moment I realized how much money I’ve been stepping over in my business without even noticing. When you stop operating like a photographer and start operating like a business owner, you begin to see every crack, every leak, and every missed opportunity that was right in front of you. I talk through two major examples from this month that made this painfully clear:How a $30K wedding pulled me out of retirement and confirmed how much I left on the table as a wedding photographer by not incorporating IPS into my process. How my PASS galleries brought in $4,492 this month without me doing anything, simply because the systems were already in place. I also share the ways I’m tightening my business for next year, including finally monetizing wardrobe styling and building affiliate income around the work I’m already doing. The message is simple: Once you see the money, you can’t unsee it. And once you start thinking like a CEO, you stop leaving it on the table. Timestamps:00:00 Welcome to the Posers Podcast00:35 Thanksgiving Reflections and Personal Struggles05:11 Diving into Business and Money Matters06:13 The Shift from Photographer to Business Owner09:58 Wedding Photography Comeback and IPS Strategy18:03 Maximizing Revenue with Passive Income24:56 Final Thoughts and December Goals26:19 Closing Remarks and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

If you’re limping into the off-season feeling exhausted, uninspired, and telling yourself you’ll “get back on social when you feel motivated”… this episode is your loving slap.We’re ripping apart the biggest lie you’ve ever been sold as a business owner: that motivation is something you wait for. Spoiler: it’s not coming. Motivation is a scam and discipline is the real CEO. Inside this episode, we dive into: Why motivation is the bare-minimum friend who always flakes How Newton’s First Law of Motion explains your business better than any business book ️ The sourdough starter analogy that changed everything for one of my Cult members Why inspiration is the last step, not the first How discipline fuels creativity, momentum, and actual results What to do when your social feels dead, quiet, or like a ghost town The tiny daily actions that act as your “starter” for content and consistency This is your off-season reset. The truth-telling, psychology-backed wake-up call that pulls you out of the “I’ll do it when I feel motivated” lie… and teaches you how to actually build momentum. Press play and let’s talk about why motivation is a scam… and why that’s the best news you’ll hear all year. Timestamps:00:00 Welcome to the Posers Podcast00:35 The Struggles of the Fall Season03:01 The Truth About Motivation06:12 Discipline Over Motivation07:07 The Cult and Social Media Insights13:29 Action Breeds Creativity19:47 Final Thoughts and Homework20:45 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500  BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

This episode starts with a dad who nearly broke me as a baby photographer…and ends with a different dad wrapping his arm around me saying,“There’s just something about you.”What happened in between? A transformation, happened... one that I've been living inside of for years. Inside this episode, I dive into:• The surprising reason dads shut down on shoots• The energy photographers feel from men but rarely talk about• The moment “Johnny” challenged me — and the exact second everything shifted• Why your photoshoot is your sales room (whether you realize it or not)• The subtle, playful disruptors that move clients out of logic and into emotion If you’ve ever shrunk under a dad’s energy, lost control of a session, or felt thrown off in the sales room… this episode connects every dot. Timestamps:00:00 Welcome to the Posers Podcast00:48 A Journey of Transformation02:13 The Newborn Session Disaster03:49 Facing the Patriarchy06:02 Breaking Free from Insecurities07:00 The Johnny Experience18:39 Psychology in Photography26:44 The Power of Disruptors33:36 Conclusion and Takeaways33:59 Wrap Up and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Mentioned In This Episode:• Free download + bonus video: How To Influence the Behavior of Men: https://j-anne-photography.kit.com/e45a353463 Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $1,000 off until October 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

Let’s just say it: being affordable isn’t a flex—it’s a trap. In this episode, I’m talking directly to the woman who keeps shrinking herself to be more “accessible,” “likable,” or “sweet”... and is secretly burnt the hell out. You’re underpaid, overbooked, and exhausted—and it’s not your talent that’s the problem. It’s the people-pleasing. We’re diving into how pricing isn’t just about money—it’s about nervous system conditioning, self-worth, and the lies we’ve been sold about what makes a “good” woman or business owner. This one is spicy and probably the most important episode I’ve ever recorded. 💥 If your business feels more like a treadmill than a calling—listen in. In This Episode:🔥 Why “being affordable” is actually a form of people-pleasing🔥 The Mormon grandma who taught me what not to do🔥 What discounting out of guilt really says about your self-trust🔥 The math (and mindset) behind what’s really keeping you broke🔥 The 5 sneaky ways people-pleasing shows up in your business🔥 What Glennon Doyle taught me about cages, wildness, and not betraying yourself🔥 The hard truth: clients aren’t loyal to your kindness—they’re loyal to your boundaries🔥 How to stop being the bargain-bin version of yourself and build a brand that demands respect This isn’t about raising your rates just to make more money. This is about raising your standards—because your daughters are watching. Your future is watching. And the world doesn’t need more sweet. It needs more sovereign. Timestamps:00:00 Welcome to the Posers Podcast00:37 Setting the Tone: No Cheap, No Basic, No Affordable01:36 Stop Being Affordable: The Core Message02:30 Personal Anecdotes: Overcoming People Pleasing06:38 The Impact of Conditioning on Women12:27 The Business Logic of Pricing18:10 Five Ways You're People Pleasing in Business27:19 Conclusion: Embrace Your Worth29:01 Wrap-Up and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount (use code EARLY500) and lock in your spot for $500 off until December 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

You can have the prettiest brand, the most emotionally intelligent client experience, the most viral marketing in the world… But if you choke in the sales room? You’re cooked. This episode closes out The $200K Season series with the final lever in the system — the one that actually brings the money in: sales psychology. We’re talking about why photographers keep blue-balling their business by ramping up the foreplay of marketing and branding and then blowing it (no pun intended there) in the sales room... leaving you with a business that has the best images and greatest website, but you're not turning a profit. Inside this episode: The money mindset shift that you have to figure out Why sales confidence equals client trust and bigger sales The biggest mistake photographers make right at the beginning of the meeting The exact sales process you need The emotional psychology behind in-person sales You can flirt with your audience all day long, but until you actually learn to close…you’re just leaving your business frustrated and broke. The full sales script, emotional sequencing, and pricing framework are all inside POSERS | The Mastermind. This episode is the preview. The playbook is waiting for you inside. Timestamps:00:00 Welcome to the Posers Podcast00:35 Personal Update and Apology02:38 The $200,000 Challenge Overview03:22 Lever 1: The Launch System03:59 Lever 2: Client Experience04:28 Lever 3: The Sales Room05:22 Holiday Sales Strategy07:17 Black Friday Campaign with Pass11:35 The Importance of Sales Skills15:36 Personal Story: Overcoming Money Blocks28:21 In-Person Sales (IPS) Explained29:01 Mastering the Sales Room41:40 Poser Mastermind Program43:47 Conclusion and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Related Episodes:035: A $200K Season and a Lampshade Made of Skin https://podcasts.apple.com/hr/podcast/035-a-%24200k-season-and-a-lampshade-made-of-skin/id1799049795?i=1000731770799 036: My Business EXPLODED Doing This https://podcasts.apple.com/hr/podcast/036-my-business-exploded-doing-this/id1799049795?i=1000732787621 037: Swapping Shiplap for Saint Laurent: The Client Experience That Sells Itself https://podcasts.apple.com/hr/podcast/037-swapping-shiplap-for-saint-laurent-the-client/id1799049795?i=1000733844136 Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount (use code EARLY500) and lock in your spot for $500 off until December 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500   BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

When I say your client experience is a lever in your business—I mean it’s the thing that takes you from "pretty pictures" to premium price points and a booked-out calendar. In this episode, I’m pulling back the curtain on the second lever behind my $200K Fall Challenge: the client experience. And not just the woo-woo version. I’m talking about the details, the systems, the delegation, and the ick-worthy moments that made me swear: never again. Like that one time a client showed up to a shoot in literal gym shorts. (Yes, really.) I also share: How I went from styling every client myself to bringing on a stylist (and what that changed) Why the right wardrobe is non-negotiable for brand elevation and client results What my new stylist Kenna did that made me say “Snoopy ears perked” How luxury lives in your details—and how to start there, even if you’re not full glamThe internal climb of chasing big goals, and why the mountain is me (and probably you too) If you’re serious about raising your rates, scaling with integrity, and getting OUT of the stylist-slash-CEO role, this one’s for you. Timestamps:00:00 Welcome to The Posers Podcast00:35 Recap and Introduction to Today's Topic02:11 Progress Report and Mastermind Reminder06:28 The Client Experience: A Key Lever06:42 A Horror Story from the Past16:03 The Importance of Styling17:45 Introducing Kenna: The Game-Changing Stylist22:23 The Impact of Styled Clients27:36 The Mountain is You: Overcoming Internal Struggles32:20 Conclusion and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up. The Mastermind → You can get the early early bird discount and lock in your spot for $1,000 off until October 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

What do a sold-out Apple launch, a Dior capsule collection, and my fall photo calendar have in common?They don’t wait for people to show up. They train buyers to move fast—and they build real buzz before a single sale is made.In this episode, I’m breaking down how I stopped casually “opening my calendar” and started launching it like a product drop. I’m giving you the mindset shifts and the psychology-backed structure that helped me book out my calendar year after year—often in under 18 hours. I’m also telling the truth about that $200K Challenge update I flubbed (oops 😅), the real reason I don’t rely on SEO, and why “just blog more” is not the holy grail you’ve been sold. 👉 If you want your business to feel like a brand, not a scramble, this episode is your next move. Inside this episode:The 3 levers that make people move: Scarcity, Urgency, and FOMO How I built a 27-email launch runway that does the selling before the cart opensWhy the structure of your launch matters more than a cute reelWhat to do instead of waiting for SEO to magically deliver bookingsHow my mastermind clients booked out fall in 2 weeks (without a giant audience)And yes, the exact mindset that helped me go from wedding burnout to booked-out boss.It’s not magic. It’s not luck. It’s structure. It’s psychology. It’s about becoming unignorable—on purpose. Timestamps:00:00 Welcome to the Posers Podcast00:35 Celebrating 36 Weeks of Podcasting01:08 Infatuation with Ed Geen02:48 Rant on 'Love is Blind' and Relationships06:25 Revisiting Last Week's Topics07:00 Launching Your Photography Calendar14:33 The Power of Scarcity, Urgency, and FOMO15:15 Executing a Successful Launch22:20 Conclusion and Invitation to Mastermind24:31 Final Thoughts and Farewell 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-methodPass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up.The Mastermind → Right now, you can get the early early bird discount and lock in your spot for $1,000 off. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

If you've ever wanted to see how a wild income goal actually takes shape behind the scenes, this one's for you. In this episode, I’m sharing the unfiltered truth about my $200,000 fall challenge—how I came up with that number, how I’m reverse engineering every piece of my business to hit it, and why the real block isn’t strategy... it’s belief. Oh, and also… we talk about a serial killer. 😬 This one’s part financial strategy, part mindset reframe, part horror story—and all heart. Inside this episode: The real reason it’s so scary to say your goals out loud (especially for women) How past failure (like my divorce) made me fearless in business Why setting a huge money goal is the fastest path to evolution The launch system that helped me book 40 full shoots in 18 hours My tiny tweak to add $40K without adding more work How to reverse engineer your own “$200K season” (whatever your number is) I’m also calling out the mindset BS that’s keeping photographers undercharging and over-delivering—and showing you exactly how to shift it. Whether your big goal is $40K or $400K, the number doesn’t matter. What matters is declaring it—and then becoming the woman who makes it happen. Timestamps:00:00 Welcome to The Posers Podcast00:44 Housekeeping and Passive Income Tips05:50 Serial Killer Stories and Personal Anecdotes12:12 Setting and Achieving Big Financial Goals23:01 Mindset and Marketing Strategies32:41 Mastermind Program Invitation36:10 Closing Remarks and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use https://success.passgallery.com/jodianne-platinum-referral to save $250 when you set yours up. The Mastermind → Right now, you can get the early early bird discount and lock in your spot for $1,000 off. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD Or if you want to chat first, book a call with me here → https://calendly.com/j_anne/mastermind-clarity-call

This isn’t a strategy breakdown or a sales lesson. This is a love letter—from one photographer’s soft heart to another. I recorded this episode from bed, wrapped in sweats and sand after one of those magical shoots where everything aligns. The light, the energy, the connection... it was one of those rare moments that reminded me why I do what I do. And why how we make people feel is everything. There’s no outline here. No notes. Just me and my iPhone mic talking about the kind of night that makes you pause mid-shower, drop into gratitude, and grab your phone before the magic fades. Inside this episode:The trifecta of a perfect session (and why it’s rarely just about the photos)Why posing is never just about angles—it’s about psychology and trustThe moment a mom looked at me with tears in her eyes and said, “You’re the only person who’s ever gotten them to do that.”What it means to build a business that actually feels good to runThe heart behind The Posing Method and why it’s about so much more than looking pretty So if you’re feeling a little tired or wondering if this work really matters—this one’s for you. It does. You do. Timestamps:00:00 Welcome to the Posers Podcast00:41 A Love Letter to Fellow Photographers02:30 A Perfect Shoot Experience05:58 The Importance of Connection in Photography09:05 Gratitude and Reflection11:25 Closing Thoughts and Farewell 🔗 Connect with Jodi:📸 Website📷 Instagram Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body—so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries.Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use THIS LINK to save $250 when you set yours up.The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist here so you don’t miss the next round.

Let’s talk about how three families flew me across the country—and what actually made it worth it. Spoiler: it wasn’t ads, SEO, or some flashy funnel. It was authority. In this episode, I’m breaking down exactly how I booked, planned, and executed multiple travel sessions on the East Coast. I'm pulling back the curtain on the strategy, the scouting, the real financials (yes, I give you the numbers), and what it takes to create a client experience that’s so good, they’ll fly you in. Inside this episode:How I built demand outside my city without ever blogging or running adsThe actual planning process I use to shoot in unfamiliar cities (hint: it’s not sexy)What made me anxious—and how I handled it when the weather turned on meThe real cost of the trip, how much I made, and why it still made senseA reminder that authority isn’t luck—it’s built brick by brick If you're a photographer wondering how to expand beyond your local market or just need a dose of behind-the-scenes realness—you’re gonna want to hit play on this one. Timestamps:00:00 Welcome to the Posers Podcast00:35 Recording from New Jersey02:08 Booking Cross-Country Photography Sessions03:18 Building Authority and Client Relationships07:02 Planning Shoots in Unfamiliar Cities16:16 Executing the Perfect Shoot Day20:48 Financials and Client Investment26:00 Final Thoughts and Listener Engagement30:27 Wrap-Up and Farewell 🔗 Connect with Jodi:📸 Website📷 Instagram Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body—so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries.Pass Platinum → The done-for-you print shop that brings in extra revenue on autopilot. Use THIS LINK to save $250 when you set yours up.The Mastermind Waitlist → Want to go deeper with me on building a photography business that actually scales? Join the waitlist [here] so you don’t miss the next round.