018: Deep Dive with Lachlan & Austin Macfarlane: Building a Film Career in 15-second Clips

In this episode, Julie Eckersley sits down with filmmakers and digital content creators Lachlan & Austin Macfarlane, whose work spans YouTube (973K subscribers), TikTok (673K followers) and Instagram (196K followers). The brothers discuss how they have built a sustainable business model by regularly posting 15-second VFX-heavy clips, and how they have strategically created broader filmmaking opportunities for themselves through an online pathway.Whether you’re looking to greenlight your own career or interested in learning more about finding an audience on digital platforms, this episode is full of great insights.Listen to this episode if you are interested in:Crafting short-form content that resonates with audiencesWhy you should post your work across multiple platformsThe importance of storytelling, even in short videosHow they come up with ideas and know what will resonateWhy consistency and authenticity are crucial for building an audienceWhen to transition from a traditional job to full-time content creationWhich data is useful when building your channelsHow to leverage an online presence to create opportunities to work in traditional mediaFollow Lachlan and Austin and their work:Website: https://www.macfarlanemedia.comYouTube: https://www.youtube.com/@macfarlanebros TikTok: https://www.tiktok.com/@macfarlanebrosInstagram: https://www.instagram.com/macfarlanebrosThis Deep Dive interview is hosted by ⁠⁠⁠⁠Julie Eckersley⁠⁠⁠⁠⁠⁠⁠⁠⁠, and proudly brought to you by ⁠⁠⁠⁠CrewHQ⁠⁠⁠⁠ & ⁠⁠⁠⁠Expanding Media⁠⁠⁠⁠.If you’re enjoying the podcast, please leave a rating on ⁠⁠Spotify⁠⁠ or ⁠⁠Apple Podcasts⁠⁠, and we’d love you to forward this episode to a friend!Follow us on: Instagram | YouTube | LinkedIn