019. 迪卡侬：不急着卷装备，先打开一扇扇新的门

逐渐爱上户外、爱上运动的你，有没有"人生第一件迪卡侬"? 想听迪卡侬的听友好多呀，我们这期就来聊聊迪卡侬（Décathlon）：它花几十年，铸造了怎样的高壁垒，成为了行业隐形巨人？它的logo焕新, 在塑造怎样的视觉意象？颜色，如何联通我们对品牌的认知？你将听到：话题1：品牌印象 01:42* 攀岩馆时刻：放下手机，戴上耳机 01:42* 卖场里的一幕：小女孩踢的鸡毛毽 04:05话题2：logo，是浓缩的品牌战略、气质愿景 08:11* 漆黑夜空里，一颗闪耀的北极星 09:15* “如果颜色是一种权利，蓝色是最能代表民主的颜色”17:48话题3：谁爱迪卡侬？22:28话题4：迪卡侬的“独一份”29:51* 迪卡侬，原来不是“大超市”！29:51* 迪卡侬的竞争对手是谁？31:36话题5：迪卡侬的"费力"与"讨好" 33:38* 极度的控制欲，极致的成本控制 34:...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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019. 迪卡侬：不急着卷装备，先打开一扇扇新的门

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