019: Kristal Godin — Letting Go of the Social Media Growth Myth

A conversation about building a membership-based wellness business while navigating the early stages of entrepreneurship — including visibility, pricing decisions, and figuring out what sustainable growth actually looks like.In this episode, I’m joined by Kristal Godin, a former school teacher turned women’s wellness and hormones coach who founded the Happy Hormone Collective after navigating her own autoimmune journey.What we explored:• Building a membership-based community as the foundation of a wellness practice• The pressure many practitioners feel to rely on social media for visibility• Why real-life conversations and referrals often bring the first clients• Navigating the tension between high-ticket business advice and aligned pricing• The challenge of building a business while staying authentic to your valuesBuilding a successful practice requires balancing strategy with alignment — learning how to grow a business without losing the integrity of the work that called you to it.Kristal's links:→ Instagram: https://www.instagram.com/kristal.godin/→ Website: https://www.kristalgodin.com/→ Join the Happy Hormone Collective for free:  https://www.kristalgodin.com/jointhecollectiveSophie’s links:👁️ Book a Behind the Practice Podcast Conversation: https://calendly.com/sophiecampise/podcast-interview-ren-behind-the-practice👁️ Learn more about Ren: https://www.ren-wellbeing.com/👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/👁️ Everything else: bio.site/ren.wellbeing🤍