02: Bill Kenney Shares the Secret S.A.U.C.E. Behind Conquering Your Rebrand

(VIDEO PODCAST) This week, I'm joined by Focus Lab Co-Founder and CEO Bill Kenney. Bill's book "Conquer Your Rebrand" shares the process that has led to eighteen unicorns, more than five billion in capital raised, and sixteen acquisitions for Focus Lab's B2B clientele. We explore the secret S.A.U.C.E. that allows Focus Lab to deliver extraordinary results for their clients again and again, and dive into the regimen that Bill himself uses to stay focused and fit...hint, it sounds cold!