PODCAST · business
The Creative Brief with Brian Athey
by Brian Athey
Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.
Episodes
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16. Christiana Purves Balances Brand Building and Body Building
In this inspiring episode, we sit down with Christiana Purves, a distinguished brand strategist and political operative turned FMG fitness pro. Discover how she masterfully blends her high-powered career with a passion for fitness, overcoming challenges as a type one diabetic to compete on the...
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15: Hunter Hammonds is Revolutionizing Creative Entrepreneurship with His Viral Empire
I sit down with Hunter Hammonds, the visionary entrepreneur behind the groundbreaking holding company, Assembly. Having redefined success through launching several companies, including the high-end design agency Off Menu, YouTube production powerhouse Hey Friends, and the innovative short-form...
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14: Knox Kronenberg’s Wild Journey from Yeti Intern to Adventure Photography Legend
Dive into the captivating world of adventure photography with Knox Kronenberg, an artist and storyteller whose lens has captured some of the most breathtaking moments in the wild. From his beginnings as Yeti's very first intern to collaborating with leading outdoor brands and becoming a beloved...
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13: Brett Williams of Designjoy Answers Tough Questions About His Million-Dollar Design Job
Welcome to the Creative Brief, a hangout with your favorite creatives, entrepreneurs, and influencers. Today, I’m sitting down with Brett Williams, the godfather of design subscriptions, to talk about the massive success of his company Designjoy. Brett has figured out a way to turn his one-man...
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12: Jen and Amy Hood on Creativity, Coors Banquet, and Country Music
Welcome to The Creative Brief Podcast. Today, you’re in for a real treat. I sit down with the sensational Amy and Jen Hood of Hoodzpah Design - a boutique brand agency in Southern California with a dream roster of clients including Nike, Disney, Adobe, and SeatGeek. We talk about how they’ve...
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11: Pablo Stanley with a Shocking Message from the Future of AI
In this riveting episode of our podcast, I sit down with Pablo Stanley, a luminary in the world of design and a visionary at the intersection of technology and creativity. As a Latinx designer with an illustrious career spanning various high-impact roles—from the co-founder and CEO at Bueno and...
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10: Client Brief: How Pam Meluskey of Settled Launched a Luxury Brand
(VIDEO PODCAST) Pam Meluskey is the Co-Founder of Settled, a luxury home organization company in New York City on a mission to help their customers "belong with their belongings." But just three years ago, when she was furloughed and unsure of her future, Settled was just a dream she shared with...
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09: Matt D. Smith: His Course Became His Full-Time Income
(VIDEO PODCAST) Today, I sit down with one of my favorite product designers, freelancer Matt D. Smith. I first ran into Matt at Epicurrence in 2016, and I've admired his career trajectory ever since. Matt is a master at the tools of the trade, often posting inspiring tutorials, walkthroughs, and...
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08: Phil Vangelakos on Extraterrestrial Biologics and the Symphony of Politics and Creativity
In this episode of The Creative Brief, I snag an hour on the calendar of Phil Vangelakos, Managing Partner at Push Digital Group. We discuss the intricate landscape of American politics and the artistry behind managing a top-tier digital agency. Phil comments on Donald Trump's indomitable…
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07: Marc Hemeon on AI, Design, and the Secrets of the Psychedelic Experience (Part 2)
(VIDEO PODCAST) In this episode of The Creative Brief, I dive into Part 2 of my profound conversation with Marc Hemeon, an accomplished artist and tech industry veteran. We delve into the intricate relationship between creativity, technology, and human nature, touching on topics like the future…
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06: Marc Hemeon: From Silicon Valley to Art and Sound Through Psychedelics (Part 1)
(VIDEO PODCAST) My plan was to sit down with Marc Hemeon and talk about his career. You know? Digg, YouTube, Hodinkee, Design Inc. Or maybe his art. Or his amazing NFT project. Even with my high hopes, what I got was way better than I expected. Join me and Marc on a truly profound conversation as...
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05: How BPN Brand Director Alex Rodriguez Battles Burnout and Leads Through Faith
(VIDEO PODCAST) My guest this week is Alex Rodriguez, Brand Director at Bare Performance Nutrition talks with me about building a career he believes in. Alex's story begins with his post-LSU days, where he started on the design team at his church before advancing to a role at Adidas. He reflects…
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04: Startups, Filmmaking, and Standing Out as a Freelance Creator: Part 2 with Dann Petty
(VIDEO PODCAST) Welcome back to The Creative Brief Podcast. In this episode, Dann Petty talks about meeting Ev Williams, pitching Ashton Kutcher, and what made him shelve his full-length freelance documentary. We dive deep into the good, bad, and ugly of having a huge Twitter following. And Dann...
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03: Krystal Faircloth Went From 250K Followers to Corporate Executive
(Video Podcast) I sit down with my dear friend Krystal Faircloth, who scaled her blog "A Pinch of Lovely" into her iconic Instagram account, achieving a quarter million followers - not to mention insane brand deals, luxury trips, and a partnership with Mercedes. Krystal reveals what it's really...
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02: Bill Kenney Shares the Secret S.A.U.C.E. Behind Conquering Your Rebrand
(VIDEO PODCAST) This week, I'm joined by Focus Lab Co-Founder and CEO Bill Kenney. Bill's book "Conquer Your Rebrand" shares the process that has led to eighteen unicorns, more than five billion in capital raised, and sixteen acquisitions for Focus Lab's B2B clientele. We explore the secret...
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01: Dann Petty Teases a New Event and Reveals How Your Greatest Competitor is Yourself
(VIDEO PODCAST) In the premiere episode, I sit down with "the world's fastest web designer" Dann Petty. Dann's portfolio includes Nike, Google, Adobe, Nixon, and RedBull to name a few. He's the author of the That Book series, the documentarian behind Freelance TV, and the instructor of his own...
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Trailer: Welcome to the Creative Brief
🎙️ Welcome to "The Creative Brief," a podcast dedicated to uncovering the secrets of leveraging creativity as your competitive advantage. 🌟 Hosted by Brian Athey, a designer and creative director with 20 years of experience, "The Creative Brief" is is an exploration into the heart of…
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ABOUT THIS SHOW
Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.
HOSTED BY
Brian Athey
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