#02 Is Going Viral Better Than Organic Growth?

from What Just Happened · host Shake Content

Viral content attracts a wide audience.Commercial content attracts the right one.In Episode 2 of What Just Happened, James, Harry, and Dani unpack a trap many businesses fall into on LinkedIn. Confusing virality with effectiveness.A post blowing up can feel great, but the real question is: did it help the business?The smarter model: use accessible, relevant content to open the door, then follow it with posts that show you understand your customers’ problems, how you solve them, and the proof behind it.Episode 2 of What Just Happened- unpacking LinkedIn without the fluff.  Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Viral content attracts a wide audience.Commercial content attracts the right one.In Episode 2 of What Just Happened, James, Harry, and Dani unpack a trap many businesses fall into on LinkedIn. Confusing virality with effectiveness.A post blowing up can feel great, but the real question is: did it help the business?The smarter model: use accessible, relevant content to open the door, then follow it with posts that show you understand your customers’ problems, how you solve them, and the proof behind it.Episode 2 of What Just Happened- unpacking LinkedIn without the fluff. Hosted on Acast. See acast.com/privacy for more information.