What Just Happened

Harry and James are joined by our first-ever guest, Andy Lambert (co-founder of ContentCal and former Adobe leader), to unpack one of the biggest shifts in B2B right now: personality-led growth.Andy shares his journey from building ContentCal into a global platform used by 100,000+ users, to scaling Adobe Express into a product used by millions, and the lessons learned along the way.In this episode, we cover:- Why every company is now in the media business- How personality-driven content builds trust and demand- The power of consistency and series-led content- Andy’s “spheres of influence” framework for word-of-mouth growth- Honest stories from scaling and selling a startupIf you want your brand to be remembered before buyers even start searching, this episode is for you. Hosted on Acast. See acast.com/privacy for more information.

Viral content attracts a wide audience.Commercial content attracts the right one.In Episode 2 of What Just Happened, James, Harry, and Dani unpack a trap many businesses fall into on LinkedIn. Confusing virality with effectiveness.A post blowing up can feel great, but the real question is: did it help the business?The smarter model: use accessible, relevant content to open the door, then follow it with posts that show you understand your customers’ problems, how you solve them, and the proof behind it.Episode 2 of What Just Happened- unpacking LinkedIn without the fluff.  Hosted on Acast. See acast.com/privacy for more information.

LinkedIn has over 1 billion members — and only 0.001% ever earn the Top Voice badge.You’re statistically more likely to get struck by lightning… or live to 100.In Episode 1 of What Just Happened, James, Harry, and Dani break down what’s really going on on LinkedIn — from the Top Voice program (and why it’s broken) to the platform moments everyone noticed but few are saying out loud.We recorded this before LinkedIn announced changes to the Top Voice program, which makes the timing… interesting.This is the first episode of What Just Happened — a monthly show unpacking LinkedIn without the fluff. Hosted on Acast. See acast.com/privacy for more information.