020. Evolving as a Creator w/ Kevin Kolbe

Sometimes it’s easy to forget that content creation has been happening for a long time – before the internet, before moving pictures, even before the printing press.The elements that build compelling content exist outside any one platform or tactic, and while those elements rarely change, creators need to be willing to change all the time.Kevin Kolbe built his career over 30 years in traditional radio and television, working as a producer and creative director for FOX, NBC, CBS, ABC, and CW stations in Tennessee and North Carolina.He’s helped his employers and creative teams navigate massive change in media over the years, and now he’s helping non-profits and solo creators do the same.Because the one constant in great stories – and in life – is change.  🖥 Connect with Kevin Kolbe at https://www.kevinkolbemedia.com📹 Kevin Kolbe on YouTube: https://www.youtube.com/kevinkolbe LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCES My Creative Journey, https://kevinkolbe.com/blog/mycreativejourney Kevin’s blog post about mixing job and identity The Future of This Channel, Peter McKinnon https://youtu.be/KSO3zoUGCEYVideo Kevin references about creativity SHOW NOTES0:00 Content creation always changes1:32 Kevin and Jeff discuss weird media systems5:19 Jeff’s kids don’t know what videotape is – showing different physical media formats7:17 The weirdest physical media – the radio cartridge9:10 How Kevin started in radio11:43 How Kevin got started in TV16:35 How Kevin moved up the ranks to creative services director19:07 How Kevin’s position disappeared 21:22 What happens when our activities become our identity – what is your “why”?26:01 Kevin’s next chapter after losing his job31:53 Jeff on voiceover and creating opportunity instead of waiting for it34:45 Bringing change into an environment that’s stuck in its ways36:37 Kevin on what’s happening now39:12 Kevin finding more focus on YouTube and helping others do the same thing42:22 Finding one’s messaging and niche46:01 Giving yourself permission to reinvent yourself or change your focus51:52 How have you experienced change in your creating?--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree. --FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.