021: 3 Copywriting Mistakes That Are Making People Leave Your Website (And How to Fix Them!)

Once your website page loads, people form an opinion of it in .05 seconds. Yep, that’s REALLY short. And, those opinions might be leading viewers to exit your site. Your website IS your business’ digital home, and for online-based businesses like myself, it is your business’ ONLY home. This matters. So, in this episode I’m diving into why people might not want to stay on your website. We are focusing on the copywriting mistakes you might be making that make people click the exit button. And, I’m not just telling you the mistakes, I’m offering solutions too! So, let’s explore how we can improve your website copy to keep people engaged. Episode Highlights: - “If you confuse, you’ll lose.” - why clarity matters on your website - Questions to ask so that you can make it clear what problems you solve - How to craft a brand statement - Examples of a brand statement before and after - How most people are reading your website - Why less is more when it comes to the words on your website - The information you MUST HAVE on your website as a local business - How missing “key information” hurts your website’s usability Get the links mentioned in this episode by heading to the show notes here: https://elizabethmccravy.com/21 Shownotes: https://elizabethmccravy.com/21 Main Website: https://elizabethmccravy.com/ Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop