022: Top Strategies to Effectively Use Testimonials on Your Website and Marketing

You shouldn’t just throw your testimonials on your website on a testimonials page and be done with it. No, no, no! There is a strategist way to show your testimonials on your website and marketing. In this episode, we cover the WHERE of using your testimonials — ideas to get the most reach, where to use them, and how to do it really well. This is our third episode specifically about testimonials. I’ve done 3 episodes on this, because testimonials are crazy important and will be one of your most powerful marketing tools when done right. Do exceptional work, ask clients for feedback, curate the testimonials, and then USE THEM in your marketing! Episode Highlights: - 6 places that you should be displaying your testimonials - The do’s and don’ts of a “testimonial page” on your website and why I used to not like these pages - Which pages of your website should have testimonials - How to blog about your client’s projects to create more content - How testimonials can help with conversions on your checkout page - How to do testimonials on social media in a creative and “behind the scenes” way - Why pull quotes are the queen bee of testimonials - How to keep it interesting by sharing testimonials in a variety of display ways Links Mentioned in This Episode: - Laurin Seiden’s Project: https://elizabethmccravy.com/laurin-seiden/ - Laurin Seiden’s Testimonials Page: http://laurinseiden.com/testimonials - Testimonials Part 1: How to Get Powerful Testimonials for Your Business: https://elizabethmccravy.com/19 - Testimonials Part 2: Is it ok to edit my client’s testimonials?: https://elizabethmccravy.com/20 - ThriveCart: https://elizabethmccravy.com/thrivecart Catch the other testimonial episodes: - Testimonials Part 1: How to Get Powerful Testimonials for Your Business: https://elizabethmccravy.com/19 - Testimonials Part 2: Is it ok to edit my client’s testimonials?: https://elizabethmccravy.com/20 Visit Elizabeth’s website: http://elizabethmccravy.com Shop website templates: http://elizabethmccravy.com/shop Connect on Instagram: https://insta If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop