024: Blueprint for Aesthetics Marketing Success: Today and Beyond

In this episode of the Med Spa Marketing Group Chat, recorded live from the tradeshow floor at AmSpa 2024, Kevin, VP of Brand Strategy at Alpha, hosts a conversation with Erica Crawford and Max Baybak from Influx Marketing. They explore the evolving landscape of marketing in the aesthetics industry, emphasizing the importance of a strong website to build brand identity and diversified tactics including SEO, PR, and paid ads. They also discuss nurturing patient relationships through content creation strategies and balancing short-term tactics with long-term brand-building initiatives. This episode provides insights into how med spas can thrive by embracing innovation and creating robust marketing ecosystems. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW ERICA AND MAX: https://www.linkedin.com/in/erica-crawford-70b618194/ https://www.linkedin.com/in/max-baybak-46a84072/ FOLLOW INFLUX MARKETING: https://www.linkedin.com/company/influx-marketing-co/

NOW PLAYING

0:00 30:42

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str A Sip of Aesthetics For Our Sun Productions Welcome to a sip of aesthetics, the podcast that dives into the world of skincare, aesthetics, and wellness. Join Dr. Adam and expert guests as they explore the latest trends, debunk myths, and share transformative stories of NU Med Spa. Whether you're seeking tips for radiant skin or insights into cutting-edge treatments, each episode will empower you to embrace your beauty from the inside out. Tune in for engaging discussions that go beyond the surface! The Health Odyssey: Navigating Tomorrow's Medicine Podcast Welcome to 'The Health Odyssey: Navigating Tomorrow's Medicine,' where we embark on an adventurous journey through the ever-evolving world of healthcare. Each episode is like a treasure map, guiding you through the rich tapestry of ancient healing arts mixed with futuristic tech wizardry. We’ll chat about the wild west of health data privacy, the corporate giants reshaping our care, and the mind-bending potential of psychedelics for mental wellness. Think of us as your trusty sidekicks, unraveling the mysteries of modern medicine while keeping it real and relatable. Let’s dive into the stories, the science, and the soul of healthcare, paving the way for a healthier tomorrow.

Frequently Asked Questions

How long is this episode of Med Spa Marketing Group Chat?

This episode is 30 minutes long.

When was this Med Spa Marketing Group Chat episode published?

This episode was published on April 29, 2024.

What is this episode about?

Can I download this Med Spa Marketing Group Chat episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!