#024 | Website Optimierung mit A/B-Testing | Smarketer Performance Marketing Podcast

from Performance Online Marketing | Smarketer Podcast · host Performance Online Marketing | Smarketer Podcast

Was spricht deine Websitebesucher an? Welche Elemente machen Besucher zu Käufern? Das kannst du mit A/B-Tests herausfinden! Doch ohne gute Planung, koordinierte Durchführung und sinnvolle Auswertung bringt die beste Hypothese nichts! Wir erklären dir, wie dein nächster Test ein voller Erfolg wird! ||| KAPITEL ||| 00:00 - Intro 01:16 - Was ist A/B Testing? 04:19 - Wann benutze ich A/B Tests? 06:24 - A/B Tests: Schritt für Schritt erklärt 09:34 - Wie erstelle ich eine Hypothese für den AB-Test? 12:30 - Optimale Vorbereitung für den AB-Test! 15:54 - Interpretation von "schlechten" Ergebnissen 18:16 - Tools für A/B-Tests 22:24 - So wertest du den A/B-Test richtig aus! 26:57 - Google Ads Exkurs: so testest du Anzeigen! 32:00 - Fazit: das ist der Kernsinn von A/B-Tests 👉 ||| PERSONEN ||| | Matthias Rohde - Senior Conversion Rate Spezialist | Maximilian Platz - SEA Growth Consultant | Eric Hinzpeter - Teamleiter Content Marketing https://bit.ly/3UyPIJC 👉 ||| Keine Zeit für Google Ads? Wir machen das: https://www.smarketer.de/conversion-rate-optimierung/

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This episode was published on August 19, 2021.

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