025 • Action First, Confidence Second: The Artist’s Way to Systems, Strategy, & Sanity with Kay Potter

What if the term “starving artist” was just a myth?In this episode, I’m chatting with Kay Potter — artist, educator, and founder of The Artist’s Guide to Business. She helps creatives turn their passion into steady income without burning out or selling out. Kay took her own art business from $12k to over $90k a year, and now teaches other artists how to do the same with structure, clarity, and systems that don’t kill your soul.We talk about why action comes before confidence, how to make systems feel supportive (not scary), and the power of just starting. Even when it’s messy. Even when your brain is like, “wait… what are we doing?”You’ll hear:🎨 How her pet portrait biz grew and led to a new mission🧠 Why artists need systems too (especially ADHD brains)🧭 What client journey mapping actually looks like📬 Her simple but powerful email marketing tips✨ The quarterly ritual she created using Claude AIAnd if you’ve ever felt weird or guilty about wanting to earn real money from your creative work, this episode might be the loving permission slip you didn’t know you needed.🎁 FREEBIE FOR YOU:Is the backend of your business a hot mess? Download my freebie VA 101: How to Reclaim Your Time by Hiring a Virtual Assistant to figure out what you can finally delegate and take off your plate!Kay’s Links:🌐 Website: theartistsguidetobusiness.com🎁 Mini-training: Find More Pet Portrait Clients📺 YouTube: @theartistsguidetobusiness🎧 Podcast: The Artist's Guide to Business on all major players💬 Let’s chat: Did anything from this episode spark something for you? DM me or tag us on social to share your biggest takeaway and let's continue the conversation! 🖤✨🎧 Listen now: Spotify, Apple Podcasts, Amazon, YouTube, and more!✨ Loved this episode? Screenshot & ⁠⁠tag me on Instagram @alyciayervescreative so I can share it! And don’t forget to subscribe, rate, and review Mind Your Own Biz. Your support means the world! 🎙💖Disclaimer: The views and opinions expressed by guests on Mind Your Own Biz are solely their own and do not necessarily reflect those of the host or the podcast. The content shared in this episode is for informational and entertainment purposes only and should not be considered professional, medical, legal, or financial advice. Always do your own research and consult with a qualified professional when needed.