#027 A embalagem de futebol foi vetada pela Fifa na Copa do Mundo | Maria Flávia Penha de Souza

from Putz, e agora? · host Cassio Politi

Maria, nossa convidada, trabalhava em uma grande empresa de produtos. Durante a Copa do Mundo, surgiu a oportunidade de promover uma ação especial. No entanto, a FIFA impõe regras rígidas sobre o uso de suas imagens e marcas. A empresa decidiu lançar uma edição promocional de um de seus produtos, seguindo todas as normas. Consultaram a CBF, que deu as orientações necessárias, e o projeto foi aprovado. O produto foi para as prateleiras, mas logo a FIFA exigiu sua retirada. Para complicar, não havia estoque e, no meio do caos, Maria ainda enfrentava um problema pessoal sério: um acidente na família.Participantes:Maria Flávia Penha de Souza, Mentora de carreira para mulheres.Cassio Politi, Apresentador, Tracto.

Episode metadata supplied by the publisher feed · Published Sep 18, 2024

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#027 A embalagem de futebol foi vetada pela Fifa na Copa do Mundo | Maria Flávia Penha de Souza

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