#027: How To Be Predictably Persuasive [Podcast]

A lot has been written and said about writing  copy that sells. Today's podcast goes beyond the basics and provides a framework that allows you to be predictably persuasive, whether you're writing sales copy, giving a speech, or writing a blog post. This Week's Tip One of the new podcasts I'm listening to is Beyond The To Do List with Erik J Fisher – it's a keeper! Spiritual Foundations If you want God to bless you financially, give Him something to work with! So he who had received five talents came and brought five other talents, saying, "Lord, you delivered to me five talents; look, I have gained five more talents besides them." His lord said to him, "Well done, good and faithful servant…" Matthew 25:20–21 Feature Story: How To Be Predictably Persuasive Persuasion is important to master if you think you might ever need to: Get a date Get a job Make a sale Win an argument Change someone's mind Land a new client Raise a child Raise money for a cause Buy something Sell something Or influence anyone in any way The key to being persuasive is really not in some magic phrases or tricky manipulation – but in principles that never fail to work. There are basic foundational ideas that will serve to make you more persuasive – with predictable results. Calibrate your expectations and clarify your outcome Know the person you're attempting to persuade. Demonstrate non-manipulative empathy. Know where they score on the Persuasion Awareness Scale Test (P.A.S.T.): Know, Care, Considering, Pain Appeal to the four learning styles: Why, What, How, What If Answer any and all questions that stand in the way of transformation. Create an environment that invites decision. "The easiest way to persuade someone is using what is already persuading them." Click To Tweet This Quote Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Do you have tips (or opinions) about ethical persuasion? Comment below, or call in at (509) 713-2679