027: People Don’t Buy Products and Services, They Buy Results

It’s time for some serious marketing strategy! The title of this really sums it up: people don’t buy products and services, they buy results. In this episode, I explain this concept and share how you can start marketing the results you provide right now! This episode is short and tactical. There is ALWAYS a result tied to your product, no matter what you offer. But, often we don’t focus on the results as much as we should. It’s easier to just talk about the nitty gritty details of what we do. But, that’s not actually what makes people buy. People are buying for a problem to be solved. They are hoping your product or service will do something for them. Your product or service is just PART of what you’re selling. It’s not the whole thing. The transformation and result, the pain you’re solving are huge parts of your offer too. We often miss this in our marketing. If you don’t tell people what their life will look like if they buy, they will have no motivation to buy. So, tune in now to learn this concept, grasp it for yourself, and then put it to action in your marketing! Get the full show notes for this episode: https://elizabethmccravy.com/27 If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop