028 ROBB WOLF - Cofounder of LMNT, 2x NYT Best Selling Author, Sacred Cow

Robb is a former research biochemist and is the 2x NYT bestselling author of The Paleo Solution and Wired to Eat. Robb has transformed the lives of hundreds of thousands of people around the world via is top ranked podcast called The Healthy Rebellion, books, seminars, and products. Robb has functioned as a review editor for the Journal of Nutrition and Metabolism and as a consultant for the Naval Special Warfare Resiliency Program, and he serves on the board of directors of many innovative start ups with a focus on health and sustainability. Along with being a true pioneer in both the Crossfit and Paleo movements, Robb holds a purple belt in Brazilian Jiu-jitsu and is a former California state powerlifting champion. Robb has provided seminars in nutrition and strength & conditioning to a number of big time entities including NASA, Naval Special Warfare, the Canadian Light Infantry, and the United States Marine Corps. More recently, Robb wrote a book titled Sacred Cow which also was produced as a documentary which you've probably seen advertised on Netflix. Robb is also the cofounder of the exploding electrolyte brand called LMNT, which I absolutely love. When I originally scheduled my conversation with Robb, he sent me a huge box of LMNT which I thought was such a cool gesture, and after drinking it for a few days Im now absolutely hooked. I have no affiliation with LMNT and get no kickback from them and I'm very hesitant to suggest or recommend supplements, but LMNT is one that I really love and has become a staple in my daily routine. And if you don't know Robb from any of the things I've already mentioned, then maybe you recognize him as a former guest on ultra popular podcasts like The Joe Rogan Experience, Ben Greenfield Fitness, Cleared Hot, Mark Bells Power Project, The Doctors Pharmacy, and many many more. If you can't tell, Robb is a guy who does a lot. He's brilliant, articulate, and unapologetically rational, refusing to let politics or other ulterior motives manipulate his conclusions but above it all Robb is an incredible man, husband, and father, and I am so excited to share this conversation with him.Discussion PointsWhat in the world does Robb Wolf do?How Robb became the defender of all things meatThe sustainability argument for meat consumptionWhy Robb is so passionate about defending meat consumptionResponsibility of parents to serve their kids nutritional foodsSimple rules for family nutritionLong term effects of bad nutrition in kidsProviding good nutritional options for kidsHow to shop at the grocery storeIs organic meat worth it??What Robb is the most proud ofWhat Robb struggles with personallyWhat Robb wants his legacy to be with his kidsLinkswww.robbwolf.comwww.drinklmnt.com