#029 - Consumer Motivation with Dr. Kaitlin Woolley

What this episode covers

In this episode of the podcast, Dr. Ryan Moyer speaks with researcher & marketing professor, Dr. Kaitlin Woolley, about consumer motivation. They discuss the motives & biases underlying consumer decisions, why we avoid certain types of product information, how marketers leverage psychology to build loyalty, and practical ways to improve your decision-making abilities. For more on Kaitlin, visit her website or follow her on Twitter. Why Do We Do That? is a psychology podcast that deconstructs human behavior from the perspectives of social scientists, psychologists, and others that use applied psychology in their work. Web | Facebook | Instagram | Twitter | YouTube | Patreon |

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Frequently Asked Questions

How long is this episode of Why Do We Do That??

This episode is 52 minutes long.

When was this Why Do We Do That? episode published?

This episode was published on November 21, 2022.

What is this episode about?

In this episode of the podcast, Dr. Ryan Moyer speaks with researcher & marketing professor, Dr. Kaitlin Woolley, about consumer motivation. They discuss the motives & biases underlying consumer decisions, why we avoid certain types of product...

Can I download this Why Do We Do That? episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.