#029 | Google Ads Performance Max - Interview mit Google | Smarketer Performance Podcast

from Performance Online Marketing | Smarketer Podcast · host Performance Online Marketing | Smarketer Podcast

Seit kurzem ist das neue Kampagnenformat bei Google Ads Performance Max verfügbar. Was dahintersteckt erfahrt ihr in diesem Podcast - mit einem exklusiven Gast direkt von Google. Kapitel: 00:00 - Intro 02:04 - Was gibt es bereits bei Google Ads im Bereich A.I. Automation? 08:51 - Was ist Google Ads Performance Max? 12:43 - Haben Keyword basierte Kampagnen ausgedient? Läuft Performance Max nur noch über Zielgruppenausrichtung? 14:05 - Features die noch fehlen - was kann Performance Max noch nicht? 18:51 - Wie funktioniert der YouTube Ad Creator bei Performance Max? 23:30 - User Targeting mit Audience Signals - wie funktioniert es? Können Zielgruppen selbst hinzugefügt werden? 25:54 - Voraussetzungen um mit Performance Max zu starten 28:14 - Soft Conversions bei Google Ads Performance Max 34:20 - Wie transparent ist Google Ads Performance Max? Was kannst du noch einstellen? 44:33 - Die Zukunft von Google Ads Performance Max 👉 ||| PERSONEN ||| Florian Hessinger - Lead SMB Sales Germany (Google) | Alexander Küblbek - Head of SEA (Smarketer)| Eric Hinzpeter - Teamleiter Content Manager (Smarketer) https://bit.ly/3UyPIJC ________________________👉 👉 ||| Mehr zu Google Ads: www.smarketer.de/google-ads

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This episode was published on February 10, 2022.

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