PODCAST · business
Commerce Famous Podcast
by Jason Nyhus
Commerce Famous is a podcast dedicated to bringing clarity and objectivity to the rapidly evolving world of B2B commerce. In every episode, Shopware’s B2B commerce experts sit down with leaders who shape the digital strategies of manufacturers, distributors, and complex organizations. These guests live and breathe B2B—navigating intricate product data, multi-layered workflows, technology ecosystems, regulatory compliance challenges, and the realities of digital transformation in legacy environments. Their insights—grounded in decades of experience across supply chains, operations, technology, and customer experience—offer a candid, sometimes provocative look at what it truly takes to modernize and scale B2B commerce. While they may not be famous in mainstream media or a household name, every guest is “famous for commerce”...or as we call them: Commerce Famous.
Episodes
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S4E12: Bob Lewis
Robert Lewis | LinkedIn Impaqx – B2B ecommerce, consulting, implementation, digital marketing, PIM
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S4E11: Beth Segovia
Elizabeth Segovia | LinkedIn B2B eCommerce & eProcurement Integrations | TradeCentric TradeCentric and Shopware Announce Strategic Partnership to Accelerate B2B Revenue Growth - TradeCentric
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S4E10: Dan Melnick
Dan Melnick | LinkedIn Zing - Fueling Your Business Growth Avyra — Creatine Gummies, Coming Soon
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S4E9: Brent Peterson
B2B Commerce Trends & Opportunities Report | Content Cucumber Content Cucumber - Human-Written Content That Grows Businesses Talk Commerce - E-Commerce Podcast & Blog
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S4E08: Maier Bianchi
Maier Bianchi | LinkedIn Bemeir | eCommerce Agency for Shopware, Shopify, Magento, BigCommerce
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Special Edition: Shopware Community Day w/BOLDEST
BOLDEST – An agency built to deliver creative, tech, AI and business outcomes Sydney Maringas | LinkedIn Ramy G. Youssef | LinkedIn
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Special Edition: Shopware Community Day w/Basecom
Jonas Dambacher | LinkedIn Torben Höhn | LinkedIn Your partner for e-commerce and software projects | basecom
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S4E7: Ethan Giffin
Ethan Giffin | LinkedIn Ethan Giffin - Trusted Advisor to Manufacturers & Distributors | Author | International Speaker Free B2B eCommerce Consultation | The B2B eCommerce Agency https://b2becommerceagency.com
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S4E6: Ian Heller
Ian Heller | LinkedIn Home Page - Distribution Strategy Group
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S4E5: Scott Ohsman
Always Off Brand by QuickFire - YouTube https://www.quickfirenow.com Scott Ohsman | LinkedIn
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S4E4: Matt Christensen
Matt Christensen | LinkedIn Product Data Platform for Manufacturers + Distributors | DDS
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S4E3: Sarah Falcon
https://www.linkedin.com/in/sarahfalcon http://falcon-consulting.co/ https://b2bea.org/ https://b2becommerceworld.org
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S4E2: Shae Inglis - Solving Complex Problems
Shae Inglis | LinkedIn Acro Commerce + Shopware: Partners in Manufacturing Commerce | Acro Commerce
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S4E1: Brian Walker - Adapting to Dynamic Market Changes
www.linkedin.com/in/briankwalker/ www.strategyem.com Cocktails & Commerce Podcast: www.strategyem.com/cocktails-commerce
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S3E10: Raj De Datta - The Journey of Bloomreach
https://www.bloomreach.com/ Raj De Datta | LinkedIn
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S3E09: Andy Barker - The Payment Eras Tour
Andy Barker | LinkedIn
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SPECIAL EDITION - Launch of Order Network eXchange
www.commerceopsfoundation.org ONX Standard - Commerce Operations Foundation Order Network eXchange standard: Github repo Kelly Goetsch | LinkedIn The ecommerce platform to power your online business! | Shopware
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S3E08: Jeremy Gryder - The Power of Connection
Jeremy Gryder | LinkedIn eCommerce Redneck | Real Talk, Smart Growth for Online Stores | eCommerce Redneck is a podcast and community led by Jeremy Gryder, where top minds in SaaS and e-commerce share real-world growth tactics, AI strategies, and platform-agnostic advice to help any store…
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S3E07: Justin Aronstein - Embracing Failure & Nonconformity
Justin Aronstein | LinkedIn
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S3E06: Scot Wingo - The Evolution of Ecommerce
Scot Wingo | LinkedIn The Jason and Scot show→ jasonandscot.com refibuy.ai retailgentic.com Retailgentic pod→ https://retailgentic.transistor.fm/
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S3E05: Brendan Cameron - Lessons from a B2B Insider - Live from Shoptoberfest!
Brendan Cameron | LinkedIn
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S3E04: Big Chat with Brent Bellm
Host Jason Nyhus catches up with the esteemed ecommerce and payments legend Brent Bellm with a talk about how he led the BIG growth of BigCommerce, BIG IPOs, and BIG payments innovation. Sharing lessons learned and the payments evolution in ecommerce, they discuss Brent's many successful IPOs,...
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S3E03: Mike Matker | Customer Loyalty
https://sitevibes.com/ https://www.linkedin.com/in/mikematker/
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S3E02: Andy Hoar | B2B Midmarket Commerce
2025 Paradigm B2B Report Midmarket Commerce Solutions | Shopware | Shopware Combine version | Paradigm B2B
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S3E01: Paul Briscoe & Arvind Rapaka | AI Revolution: Transforming the Future of Shopping
Agentic Commerce Alliance: https://agentic-commerce.org/ Webscale: AI-Driven Commerce Infrastructure | Webscale Agentic Commerce Is Coming to B2B: Are You Ready for the Shift? | Human Element
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033 | Ben Marks & Jason Nyhus | Transitions & Reflections
In this final episode of Season 2, Ben and Jason discuss their personal journey -- from when they met to what is next on the horizon as Ben moves on and starts his new business venture. Tune in to hear their candid conversation as they reflect on their experiences together over the years, and the...
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032 | Aysnding with Carrie
Carrie's background in IT procurement at Ford laid a strong foundation for her career. Her transition from procurement to project management sparked her interest in software development. Carrie emphasizes the importance of agile methodologies in project management. She highlights the evolution of...
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031 | Dennis Höting and Sander Mangel | Hobnobbing on Shopware's New Community Hub
The Shopware Community Hub aims to enhance community engagement. Quality learning content is essential for community enablement. Community events foster connections and collaboration. The development of the hub involved extensive community feedback. Investing in education is a priority for...
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030 | Jason Young | Ballistic With Benjamin
Jason Young transitioned from seminary to e-commerce through a passion for technology and community service. His agency, Ballistic, focuses on the firearms industry, which presents unique challenges and opportunities. The firearms e-commerce space is often overlooked by mainstream tech companies...
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029 | Margaux Mengebier |
Takeaways Customer experience has evolved significantly over the past decade. Brands must focus on intentionality and discipline in their strategies. Data collection is essential, but insights are what drive success. AI is a powerful tool, but organizations must assess its ROI. B2B customers now...
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028 | Eric Erway | Lessons from Magento: product, shipping, and innovation
In this episode of Commerce Famous, host Ben Marks chats with Eric Erway, Vice President of Product at ShipperHQ, and a former Magento product leader. Eric brings his wealth of experience from his time at Dell, Magento, and Cart.com to explore the intricacies of ecommerce logistics and…
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028 | Jim Herbert | Reflections on BigCommerce, Patchworks and beyond
In this episode of Commerce Famous, host Ben Marks sits down with Jim Herbert, the CEO of Patchworks, at Shoptalk EU in Barcelona. Jim shares insights from his extensive career in digital commerce, including his time as Senior Vice President of BigCommerce EMEA and his transition to leading...
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027 | Nicole Leinbach Hoffman | Stimulating commerce: disrupting retail and sexual wellness
In this episode of Commerce Famous, host Ben Marks sits down with Nicole Leinbach Hoffman, founder of Retail Minded and co-founder of the Independent Retailer Conference. Nicole shares her journey from working in marketing for major brands like Adidas to creating a platform that connects…
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026 | Paul Rogers | Hack, build, scale: shaping the future of ecommerce
In this episode of Commerce Famous, host Ben Marks sits down with Paul Rogers, co-founder of Vervaunt, a London-based ecommerce consultancy and performance marketing agency. Paul shares his journey through the ecommerce industry, starting from his early days in scrappy digital roles to leading...
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025 | Linda Bustos | "The ecommerce truffle pig" on industry trends
In the second episode of Season 2 of Commerce Famous, host Ben Marks welcomes Linda Bustos, a well-known figure in the ecommerce world and expert in customer journey analysis. Linda shares her unique insights into the evolution of digital commerce, discussing the rise of social media, the impact…
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024 | Brian Beck | The B2B commerce evolution | Season 2 opener!
Welcome to Season 2 of Commerce Famous! In this premiere episode, host Ben Marks sits down with Brian Beck, a 25-year veteran in the ecommerce space, renowned for his expertise in B2B. Together, they delve into the evolving landscape of B2B commerce, discussing how digital transformation is...
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Trailer | Season 2 | 2024
Join host Ben Marks for another exciting season of "Commerce Famous," where he delves into the world of ecommerce with bi-weekly episodes featuring some of the most influential founders and leaders in the industry. This season promises engaging discussions with guests who bring strong opinions,...
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Recast | Brian Lange | The intersection of commerce and culture
In this recast episode of Commerce Famous (first published in November 2023), host Ben Marks is joined by Brian Lange, an industry veteran from Future Commerce. They dive deep into the evolution of ecommerce, exploring how the sector has transformed over the years, especially with the rise of...
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Recast | Nick Johnson | The future of B2B distribution
Welcome to another great recast episode of Commerce Famous, first published in November 2023: Ben welcomes Nick Johnson to the show. Nick is Managing Partner at Applico, co-author of the book Modern Monopolies (and also the world's first Pokémon master!). "B2B distribution sits behind…
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Recast | Andrew Youderian | From dropshipping to community building
Welcome to one more Recast episode Commerce Famous! Ben meets with fellow "community nerd" Andrew Youderian. Andrew, the legendary founder of eCommerceFuel, built a strong community of entrepreneurs, many from the Shopify world, and made this his own business. Earlier in his career, Andrew...
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Recast | Lindy Crea | The future of subscriptions in ecommerce
Welcome to another Recast episode (first published in October 2023). Ben sits down with Lindy Crea, the VP of Strategic Alliances at ReCharge Payments, a subscription service particularly popular with Shopify merchants. Throughout her career, Lindy has focused on building meaningful partnerships;...
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Recast | Jorrit Steinz | The future of ecommerce marketplaces
In this Recast episode, which originally aired in September 2023, Ben meets one of the premier marketplace experts: Jorrit Steinz, Founder & CEO of ChannelEngine and, above all, a serial entrepreneur. Jorrit just enjoys the development and growth of new and exciting business opportunities, and in...
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Recast | Darin Lynch | Irish Titan's growth playbook
Today, we bring you another Recast episode, first published in August 2023. Ben talks to a true titan of the industry: Darin Lynch, the Founder and CEO of Irish Titan. Darin started the Minneapolis-based agency back in 2004 and, today, almost 20 years later, he and his team are going stronger…
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Recast | Hani Batla | Adorama's journey through modernization
Welcome to a re-release episode of Commerce Famous. Ben Marks is “Hanging out with Hani” - that is Hani Batla, the CIO & CTO of Adorama, the famed New York City retailer. Hani’s illustrious career has taken him to legendary companies, including Verizon, Comcast, Ericsson, HBO, and now Adorama.…
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Update | Ben Marks | End of Season 1: What's next?
Season 1 of Commerce Famous has wrapped up! In today's short bonus episode, host Ben Marks shares an exciting update on what's next for the podcast, how you can become a guest, and details about his second podcast project. Tune in for this brief but important 84-second announcement! Ben on…
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023 | Ethan Giffin | Navigating the new normal of ecommerce
In this episode of Commerce Famous, host Ben Marks sits down with Ethan Giffin, founder of Groove Commerce, a creative studio specializing in ecommerce engineering and growth marketing based in Baltimore. They delve into the evolution of ecommerce, reflecting on past changes and current trends,...
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022 | Steve Dennis | Adapt or fail: surviving the retail shake-up
In this Commerce Famous episode, Ben Marks talks with Steve Dennis at Shoptalk 2024 in Las Vegas. Steve reflects on his panel discussion about retail innovation and his career, including pivotal roles at Sears and Neiman Marcus. They touch on Steve's best-selling book "Remarkable Retail," revised...
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021 | Noah Oken-Berg & Marisol Garcia | Building Above The Fray
In this episode of Commerce Famous, Ben Marks is joined by Noah Oken-Berg and Marisol Garcia, co-founders of Above The Fray. Noah, with a background in the wireless world and agency space, alongside Marisol, a seasoned professional in public accounting, share their journey into ecommerce. Their...
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020 | Kevin Eichelberger | Behind the scenes of Blue Acorn's rise
In this episode of Commerce Famous, hosts Ben Marks sits down with Kevin Eichelberger, founder of Blue Acorn, where Ben was employee number one! Kevin shares insights into the early days of Blue Acorn, the challenges of the ecommerce space, and the evolution of the industry. The conversation…
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019 | Jason "Retailgeek" Goldberg | "We're all entitled to zero sales!"
In this captivating episode of Commerce Famous, host Ben Marks is joined by the eminent Jason "Retailgeek" Goldberg, a titan in the commerce realm and the Chief Commerce Strategy Officer at Publicis. Jason, also celebrated for his insightful contributions on the Jason and Scot Show, delves into…
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ABOUT THIS SHOW
Commerce Famous is a podcast dedicated to bringing clarity and objectivity to the rapidly evolving world of B2B commerce. In every episode, Shopware’s B2B commerce experts sit down with leaders who shape the digital strategies of manufacturers, distributors, and complex organizations. These guests live and breathe B2B—navigating intricate product data, multi-layered workflows, technology ecosystems, regulatory compliance challenges, and the realities of digital transformation in legacy environments. Their insights—grounded in decades of experience across supply chains, operations, technology, and customer experience—offer a candid, sometimes provocative look at what it truly takes to modernize and scale B2B commerce. While they may not be famous in mainstream media or a household name, every guest is “famous for commerce”...or as we call them: Commerce Famous.
HOSTED BY
Jason Nyhus
CATEGORIES
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