029: Minimizing Risk with Decision Science with Robert D. Brown, III

Making decisions is risky business.  As a small business owner, you might not have the deep pockets of a larger enterprise, so making the right decision the first time around can be critical.  Decision science gives you the ability to compare multiple ways of solving a problem with the opportunity to add value while minimizing risk and bias.  This is what Rob Brown specializes in.  In this episode, Rob shares a four-step process to follow that will help you make decisions based on logic and not emotion.  Through specific examples, he describes how to use this four-step process to yield the best outcome.  Tune in to learn the difference between a decision and an outcome and why, as Rob says, "risk is always in season."