03. Embracing Change: From kickstarter to Selfridges with Vic Taylor

Vic Taylor is a marketeer, a serial entrepreneur and a ball of absolute energy. From kickstarter to Selfridges to founding Touchpoints Marketing, where she helps businesses create a clear positioning, a strong offer, and sustainable growth that actually fits your life. She guides early-stage business owners to reach £100k faster, through the Six Figure Niche® book and a 12-month programme. During our conversation, Vic and I chatted about: 1.     Embracing Change: Vic discusses her journey of embracing change, from starting a healthy snacking business to becoming a marketing expert, highlighting the importance of adaptability and resilience.2.     Ikigai and career fulfilment: We delved into the concept of Ikigai (which I adore!), exploring how aligning personal passions with professional pursuits can lead to a fulfilling career and life.3.     Building a business: Vic shared her insights on building a successful business, including the importance of understanding your target audience, pricing strategies, and the value of community support.4.     Overcoming self-doubt: (that pesky companion!) In our conversation we addressed the common challenge of self-doubt, emphasising the need to focus on positive feedback and surround oneself with supportive individuals.5.     Continuous learning and growth: as Vic shared her journey, filled with continuous learning, trying new things, and viewing setbacks as opportunities for growth and development.If you want to connect with Vic:https://www.linkedin.com/in/victaylormarketing/https://touchpointsmarketing.co.ukTo get Vic's book, Six Figure Niche: https://amzn.eu/d/3NDl6zt To connect with me:https://www.linkedin.com/in/lucia-paredes-suanzes/https://www.coachingwithlucia.comhttps://www.instagram.com/coachingwithlucia/[email protected] Follow us on: https://www.instagram.com/c_is_for_change/Music from Soundstripe: Our Way, by Luke Bergs and Markvards.