#03 - Flavio Berto - CEO - Berto

For this third episode we are meeting with Flavio Berto, he is the CEO of Berto, a manufacture based in Italy and specialized in Denim. Berto Industria Tessile was founded in 1887 in Bovolenta, a small town in the province of Padova, through the entrepreneurship of the two founding brothers: Giuseppe and Egidio Berto. Their bond with this territory is very strong: the Berto company production is here in Bovolenta. From the beginning, without compromise.Since their first production of fabric for the sails of nearby Venice, the company has been able to travel in many sectors, conquering them with its modern artisanship: we’re talking about the work-clothes market, fabrics for the home, about the production of shirts all the way to the production of Denim. Berto has thus become a company with a wide selection, expression of a deep attachment to product culture, and with a production flexibility which guarantees unique and highly customized products.The passing of time has always been parallel to the movement of their experiences, innovations, research and ability to follow the evolution of the market. The future of taste, style, desires. Always anticipating, never waiting. Time, in Berto, is like this: a precious value that brings together culture and vision. Exactly like when one “listens” to the fabric through the touch of a hand.CONTENT & FINDING YOUR WAY IN THE EPISODE 00:50 Flavio presents himself and the company01:30 Flavio explains what is Denim02:15 Where does Berto source its raw material02:45 Flavio definition for sustainable fashion03:20 The difference between conventional and sustainable products06:00 Number of people working at Berto, outsourcing policy07:00 The different steps is the manufacturing process, the difference between natural and chemical dying process10:00 Denim consumes a lot of water, what is the reality?12:00 The share of recycled coton in Berto production13:40 The feeling and the aspect differences between recycled and virgin coton14:30 The product Berto is presenting at Denim Première Vision16:30 What makes Berto stand out of the others18:00 What is Flavio's favorite product at Berto18:20 How can the fashion industrie can accelerate it’s sustainable revolution QUOTE" The labor is not the labor for us, for me the labor is my family because it is a 4th generation company, in a small village, so all the people that are working with me are living 20 km from the company. There is workers, their grand grand fathers were working with my grand grand father. So I cannot do anything unsafe for them." TO SUPPORT SMART CREATION, THE PODCAST🙏 Don’t forget to share and discuss the podcast with your friends and colleagues - it’s easy and it helps the podcast a lot. Please rate it 5 stars and leave us a comment on Apple Podcast.To learn more about Smart Creation and Première Vision 👉 https://www.premierevision.com/fr/ Hosted on Acast. See acast.com/privacy for more information.