#03 How Personality-Driven Content Builds Demand (with Andy Lambert)

Harry and James are joined by our first-ever guest, Andy Lambert (co-founder of ContentCal and former Adobe leader), to unpack one of the biggest shifts in B2B right now: personality-led growth.Andy shares his journey from building ContentCal into a global platform used by 100,000+ users, to scaling Adobe Express into a product used by millions, and the lessons learned along the way.In this episode, we cover:- Why every company is now in the media business- How personality-driven content builds trust and demand- The power of consistency and series-led content- Andy’s “spheres of influence” framework for word-of-mouth growth- Honest stories from scaling and selling a startupIf you want your brand to be remembered before buyers even start searching, this episode is for you. Hosted on Acast. See acast.com/privacy for more information.