03: Where to start

Planning your first developer conference from scratch? In this episode of Building Forward, Chris Pennington and Christina Martinez from Resend share the exact steps they took when tasked with creating Resend's first tech conference, from gathering advice to defining a philosophy to picking the perfect venue (SF Jazz).Join us at Resend Forward: https://resend.com/forward## What's covered- Where to actually start when your boss says "we're doing a conference"- Why talking to experienced organizers (React Miami, Supabase, Cascadia JS, etc.) beats Googling- How to write a philosophy document — including anti-goals — that drives every decision- The venue hunt: touring in person, red flags to watch for, and knowing when it's "the one"- Trade-offs between sponsor count, attendee experience, and staying true to your theme- Why constraints (limited booths, focused theme) can actually improve your event