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May 21, 2019 43 min

030: Future Proof Your PR Career

from Pitching PR

In this episode, we chat with Andrea Clarke about her new book #FutureFit which is about how to "future proof" your career and the need to upgrade our own capability in ways we may not have considered because she believes the future of work is about talent, not technology. I think this topic is so important for PR Professionals who are working in a constantly changing landscape – media is shifting, marketing is shifting, the whole industry is shifting – and While the fault-line is clear, so is the opportunity as long as we are willing to take our "human skills" to the next level. Relevant Links: Future Fit on Amazon Andrea Clarke

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030: Future Proof Your PR Career

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Not Your Parents' PR Marla, Mads & Erica Lessons and laughs for communications professionals in 10ish minutes. Thoughts brought to you by 212 Communications, a strategic communications agency. Hosted by Marla Clendenin, Mads Caldwell and Erica Mechlinski. Lead Balloon - Marketing, Public Relations and Strategic Communications Stories Dusty Weis Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle. Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes, it's just more convenient than group therapy. Lead Balloon is an award-winning program, named by Adweek as "Marketing Podcast of the Year," nominated for a W Annie Jennings PR EliteWire National Publicist, Annie Jennings Welcome to the Annie Jennings PR EliteWire online magazine podcast series, a community of specialized publicity, branding, marketing and media professionals as well as lifestyle experts that share principles of success.Our experts share their valuable insight, knowledge and experience to help you achieve your optimal potential. We encourage listeners to share this podcast throughout their social communities to help others discover the insider strategy that can make a difference to their success.

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This episode is 43 minutes long.

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This episode was published on May 21, 2019.

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