PODCAST · business
Pitching PR
by Lesley Luce
Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com
Episodes
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054: PR Pro Profile: Lindsay Nahmiache
WOMEN'S ENTREPRENEURSHIP DAY | NOV 19 In this episode of the Pitching PR Podcast, I chat with Lindsay Nahmiache from Jive PR about her amazing career path that has taken her all over the world - starting in the UK, then to Bollywood, then back home to Canada, then LA and now to the UN in New…
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052: Business Framework for a Profitable Agency
In this episode of the Pitching PR Podcast, I chat with Jen Berson from Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth. Relevant Links: https://www.jenerationpr.com/ Lesley from Pitch Graphic Design
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051: Audit and Improve your Professional Presence in 4 Key Areas
I'm so excited to have Crosby Noricks back on the podcast! In this episode I chat with Crosby, Founder of PR Couture - the leading industry resource and blog for fashion and lifestyle PR, marketing, social media professionals, students and brands. As we are nearing a brand new year AND decade…
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050: Adding Podcasts To Your PR Strategy
In this episode, I chat with Jessica Rhodes - founder and president of Interview Connections - an agency that specializes in podcast media relations. We discuss how podcast outreach differs from traditional broadcast outreach, we discuss podcast metrics, things to look for when building a podcast...
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049: 10 Instagram Hacks for PR Pros
I'm really excited about today's topic because often PR agencies spend so much time promoting their clients, they don't spend enough time promoting their own business. It is tricky and time-consuming to keep track of all the latest social media updates across so many different platforms; so…
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048: The State of the Media - feat. Cision
In this episode of the Pitching PR podcast, I chat with Kristen Sala from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public's trust in the media and the complicated relationship between journalists and social media. She also…
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047: Defining your Niche and Cultivating Credibility
In this episode of the Pitching PR podcast, I chat with April Smith - Founder & President of Social Ape Marketing. We chat about why as an agency owner it's so important to define your niche and how to market your agency in a way that leverages and builds your credibility. Relevant Links: Social...
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046: Digital PR 101
In this episode, I chat with Ashton Meisner about Digital PR. We discuss what it is, how it can benefit your clients' business and generate conversion. For those who run their own PR Agency, we also chat about how adding Digital PR as a service offering can increase revenue, complement your...
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045: Multicultural PR Media Maven
In this episode of the Pitching PR podcast, I chat with Alexis Davis Smith the president and founder of PRecise Communications a public relations firm that specializes in outreach to African American and U.S. Hispanic consumers. We chat about the rising importance of multicultural PR and her...
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044: Waging War on the Wage Gap - feat. Freshbooks
In this episode of the Pitching PR podcast, I chat with Dave Cosgrave from Freshbooks about an income study they did of self-employed workers. It identified a 28% wage gap between male and female freelancers - but it's not all doom-and-gloom, Dave also shares how this breaks down for those…
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043: PR Lessons From the BeyHive
In this episode of the Pitching PR podcast, we are celebrating all things BEYONCE because it's her birthday on September 4th. To do this today's guest is Erika Taylor Montgomery of Three Girls Media and we are going to discuss why we should all bow down to Queen Bey - musician, mother and master...
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042: How to leverage your media-coverage for more exposure
In this episode of the Pitching PR podcast, Amanda Sutton chats how securing the media hit is only the beginning of your work and shares five tips on how to amplify your coverage and gain more impressions. Relevant Links: www.catalystcc.ca https://www.instagram.com/catalystccpr/
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041: The Art of a New Biz Pitch: 5 Insights
In this episode of the Pitching PR podcast, I'm sharing some of my top five insights for creating new business pitches that win over prospective clients. In 2018 I worked on over 50 presentations decks and as of this recording I've worked on over 25 in 2019. So I like to think that I've seen and...
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040: Is the Media Pitch Dead
In this episode of the Pitching PR podcast, Amanda Sutton debate whether or not the media pitch is dead - and the answer might surprise you. Relevant Links: www.catalystcc.ca
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039: The Rise of Micro-Influencers
In this episode I chat with Jamie Izaks, founder and president of All Points Public Relations, and we discuss the rise of "micro-influencers" and how they help to increase a business's credibility on social media— even more so than influencers with 100K+ followers. Relevant Links: All Points…
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038: Inside the Newsroom
In this episode of Pitching PR, I chat with former journalist turned media relations expert: Christy Laverty. I feel like this chat really speaks to the core intention of Pitching PR, which is to uncover actionable techniques and insights to up your PR game and agency career. Christy brings 20...
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037: Christmas in July
In this episode, I chat with Gaby Howard, founder of Flaunter.com an online tool to connect media with PR agencies and their clients. We chat about why you need to start pitching for Holiday and Christmas Gift Guides now in the summer months and strategies for ensuring your brand raises above the...
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036: Shifts in the PR Industry
In this episode, I chat with Shnane Liem-Abbrusci, founder of Vive Social + PR out of Vancouver, Canada. We discuss her career path and what inspired her to start her own agency, how she defines success for herself and her team and the shifts she is seeing in the PR industry and she is preparing...
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035: CSR As a Core Agency Value
In this episode of the #PitchingPR podcast, we chat with @pillay.nesh, founder of Press Pillay PR, about launching startups, working with lifestyle-tech brands and the importance of having social responsibility integrated into the core values of your agency. Relevant Links:...
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034: The Life Cycle of Startups and the Role of PR
In this episode I chat with Clara Armand-Delille - a former Googler turned founder and Managing Director of her own PR agency, Third Eye Media. We discuss how working with startups is different than established businesses and the role PR plays at each stage of investment. Relevant Links:...
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033: The Straight Dope: PR for Cannabis
In this episode I chat with Abby Van Den Broek founder of AVDB PR, and we discuss the public relations opportunities for the cannabis industry. We chat about doing PR pre and post legalization, what it is like to work with such a heavily regulated clients who might have high expectations, dope...
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032: Using Brand Archetypes in PR
In this episode of the podcast I wanted to explore the idea of brand archetypes and how we can apply them to the work we do as PR agencies – specifically using them when we are pitching new business and after we win that business, using them to pitch media and engage influencers and how these...
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031: Building an Agency based on Trust
In this episode, we chat with Susan Jacobson from Jacobson Strategic Communications about how and why she implements a "flex-work" model at her agency. Flex work is exactly what it sounds like, but what is remarkable is how Susan has really turned the agency model and all of the traditional…
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030: Future Proof Your PR Career
In this episode, we chat with Andrea Clarke about her new book #FutureFit which is about how to "future proof" your career and the need to upgrade our own capability in ways we may not have considered because she believes the future of work is about talent, not technology. I think this topic is…
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029: How to Pitch an Editor-In-Chief
In this episode of the Pitching PR Podcast, I share insights from CoCo Con 2019 and a panel discussion with Vanessa Craft - Editor-In-Chief of Elle Canada. She shared her thoughts on the shifting media landscape, building relationships with media and the EXACT best time of day to pitch an Editor....
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028: Putting the OOO in Out Of Office
Continuing from where we left off last month, Justine and I discuss how to take a vacation from your business without losing any business. Justine Clay is a speaker and business coach for creative entrepreneurs and freelancers. Topics: How Justine helps clients create healthy boundaries. Setting...
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027: 7 Steps for Sustained Success in 2019
It's the time of year when everyone sets resolutions. In this episode Justine Clay and I discuss how everyone can set attainable business resolutions for the coming year. Justine Clay is a speaker and business coach for creative entrepreneurs and freelancers. Tune in to hear her thoughts on...
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026: Pitch Like a Pro: Holiday Gift Guides
It's "Christmas in July" and December and honestly kinda feels like all year long. So today, we discuss with Erinn Stewart, a Toronto-based content creator and freelance journalist, the in's and out's of creating Holiday gift guides and the best practices for pitching one to busy media and...
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025: Is the Press Release Dead?
Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one. To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years' experience working in...
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024: Film Festivals And Junket Junkies
On this episode of Pitching PR, I get to speak with Natalie Petozzi. She explains what it's like working at film festivals, particularly managing press junkets and dealing with unexpected bumps in the road. Natalie worked as an assistant at Alliant Films before joining Entertainment One's...
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023: Financing A Freelance Business
Shannon Lee Simmons is a CFP (Certified Financial Planner), CIM (Chartered Investment Manager, media personality, and founder of the New School of Finance. As the Author of Worry-Free Money, Shannon is considered a trailblazer in the Canadian financial planning industry. Today, we discuss the...
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022: Creating a Positive Agency Environment
In this episode, we'll be chatting with Megan Driscoll, CEO of Evolve MKD in New York City. Megan (who founded Evolve MKD) was named one of PR Week's 40 Under 40 and has received over ten industry award-wins, including Female Entrepreneur of the Year – the agency is known for having a passionate...
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021: 5 Tips to Survive Working on Mat Leave
Leslie has been on maternity leave for a year. Now, she is back working full time and has some knowledge to share with other working mothers. Tune in to hear Leslie's insights into managing a business while on maternity leave. Topics: Setting boundaries for yourself Recognizing that something has...
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020: How to Boost Your Professional PR Reputation
On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards. Growing up,...
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019: How to KonMari Your PR Career
On Today's episode, I discuss the effects of a cluttered life with Ivanka Siolkowsky. We dive into the emotional and professional aspects of clutter and how to turn things around. Ivanka Siolkowsky was once an extremely organized teacher who turned her passion into a professional organizing...
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018: How to Recover From an eBlast Mistake
On today's podcast, I had the opportunity to speak with Nicole Murphy, an email marketing guru and fellow podcaster. We discuss the unknown benefits and misconceptions about email marketing, how to use email marketing to grow your agency and how to come back from email typos and mistakes. Nicole...
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017: ANXIETY AND AGENCIES: 7 Tips on How To Deal with Anxiety as an Agency Owner
Today, I sit down with Ariel Rule, the blogger and owner of freelancefreedomfighter.com, in order to discuss business-related anxiety. Anxiety is a hefty topic and can greatly impact your agency or freelance business, so we go over the possible triggers and potential solutions in a fairly...
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016: Investing For Growth
Today, I speak with Kim Dawson, who, among many things, is a business strategist and founder of K. Dawson Company. We discuss the ways in which hiring and investing in your PR agency and business can create growth, not just be a reaction to growth. Kim received her degree in Accounting and…
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015: New Year's Career Resolutions
On today's podcast, I have the opportunity to speak with Riana Topan, who is a communications fellow at the Aga Khan Foundation in Uganda. We discuss the benefits of setting career goals at the start of a new year and how to turn these goals into action. Riana graduated with an arts degree, which...
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014: 5 Experts 5 Insights - Part One
Today's podcast is the first in a two-part series about the key learnings from professionals who have started their own agencies. I sit down with three of the five small business owners and get into what they've learned, the importance of these discoveries, and how others can implement these…
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013: Maternity Leave and your PR Career
Today's podcast is about navigating maternity leave and your PR career and is cohosted by Jordana Wolch from Environics Communications in Toronto. It takes a village to raise a child and it takes a team to launch a PR campaign – so motherhood has a lot in common with PR. But adjusting to your new...
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012: How To Be A Compassionate Leader
On today's episode, I sit down with Emotional Wellness Coach, Barbara Erochina, about creating a compassionate workplace. The issue of compassion has risen to the forefront as new research suggests that compassionate workplaces increase employee satisfaction and loyalty. We discuss ways to be a...
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011: Pop For Politics Creating a Political Brand with Music
On today's episode, my guest Lorna Freeman and I discuss the strategic role music can play in public affairs. Lorna is an Account Director at Environics Communications in Toronto, working in branding strategy and has incorporated music in her campaigns for years. Music and song has been used...
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010: I'm With Her...Logo
The format for today's minisode is a little different than usual; I have decided to forgo inviting a guest and instead will briefly discuss the 2016 US Presidential Election from a graphic design perspective. It should be noted that this episode contains some explicit content (we are dealing with...
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009: How to Come Back From a Burn Out
On today's podcast, I have the opportunity to speak with blogger and social media consultant, Lizzie Benson. Together, we discuss feeling burnt out from work; why it happens, how to prevent it and how to come back after a burn out. Lizzie is an active blogger and owner of OctoberJune.com and…
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008: Dealing with Rejection in PR
Today, I welcome back Kamara Toffolo to discuss the cringe-inducing issue of rejection. Rejection is something we all face in both our personal and professional lives. During our conversation, Kamara finds a positive way to spin rejection and how it can be beneficial to creating better work. As a...
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007: 5 Tips for Effective 1:1 Management Meetings
Today's episode is a special one for me, as I get to speak with my former boss from P&G Canada, Melissa Karis. The two of us discuss one-to-one meetings and how important they are to creating positive office culture and advancing projects. Melissa is the Director of Beauty Communications and…
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006: 5 Questions to Ask a Perspective Client
In this episode of the Pitching PR Podcast, we chat about the five key questions you should be asking all your prospective clients – even before you agree to the first meeting! My guest today is Rhonda Page, a veteran business developer who now coaches agencies and freelancers on building and...
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005: Content Marketing For Agency Growth
In this episode of the Pitching PR Podcast, we speak with Creative Director Daniel Francavilla and Sales Strategist Ali Hanif of Now Creative Group. The three of us discuss how to use content marketing to promote your PR business, define an Agency's target audience and how to stay top-of-mind…
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004: Going Solo and the Unexpected
In this episode of the Pitching PR Podcast, we discuss a topic close to my heart: starting your own Public Relations business. My guest, Lisa Pasquin, and I discuss the challenges of starting our businesses and what we have learned from those experiences. Lisa Pasquin and I met at Harbinger...
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ABOUT THIS SHOW
Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com
HOSTED BY
Lesley Luce
CATEGORIES
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Frequently Asked Questions
How many episodes does Pitching PR have?
Pitching PR currently has 54 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Pitching PR about?
Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at...
How often does Pitching PR release new episodes?
Pitching PR has 54 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Pitching PR?
You can listen to Pitching PR on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Pitching PR?
Pitching PR is created and hosted by Lesley Luce.
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