#031 A gestão da experiência digital do caminhoneiro | Heitor Carvalho (TMOV)

from Think Tech · host Positivo S+

Caminhoneiros são um público de comportamento digital peculiar. Usam WhatsApp, Instagram e TikTok, por exemplo. Por outro lado, têm perfil mais analógico em certos aspectos profissionais. Nesse contexto, uma empresa usa tecnologia para desenvolver a jornada digital dos caminhoneiros. Post que mostra pesquisa sobre uso de internet por caminhoneiros: https://mecanicaonline.com.br/2016/01/pesquisa-destaca-uso-da-internet-pelos-caminhoneiros-brasileiros/. Dados dos caminhoneiros no Globo Rural: https://revistagloborural.globo.com/Noticias/Infraestrutura-e-Logistica/noticia/2021/05/categoria-essencial-caminhoneiros-estao-vulneraveis-covid-19.html. Com: Heitor Carvalho, CTO da TMOV. Perfil no Linkedin: https://www.linkedin.com/in/heitoraviladecarvalho. Site da TMOV: https://www.tmov.com.br/Apresentação: Cassio Politi. Perfil no LinkedIn: https://www.linkedin.com/in/cassiopoliti/.

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This episode was published on June 15, 2022.

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