#031 - Bill Shufelt - Living With Purpose & Building A Movement With Athletic Brewing CEO & Co-Founder

Bill Shufelt, co-founder and CEO of Athletic Brewing, shares his journey from quitting a successful hedge fund career to betting on himself and transforming the non-alcoholic beer industry. We discuss how Bill's personal decision to stop drinking evolved into a mission-driven business that's changing social norms and consumer habits. Discover the challenges of launching in an untapped market, the innovative strategies behind Athletic Brewing's success, and how aligning business with personal values is driving the rapid rise of the non-alcoholic movement. Timestamps:00:00 Life Before Athletic Brewing01:31 The Journey of Quitting Alcohol07:07 The Birth of Athletic Brewing10:30 Building a Business Plan15:15 Quitting Job & Full Time on AB19:26 The Advantage of Being an Outsider24:58 Recognizing Potential29:46 Building Brand with D2C 37:35 Not Anti Alcohol43:26 Making NA Cool46:10 Personal Wellness and Meditation Practices49:53 The Impact of Energy on Parenting52:08 Universe Conspiring in Our Favor53:24 The Future of Athletic BrewingSend us Fan MailThank you so much for listening. I truly appreciate your time and support. Let me know what you thought of the episode and what you would like to see in the future. Any feedback would be awesome. Don't forget to subscribe for more exciting content on YouTube, and leave a review on Spotify, Apple Podcasts, or whatever platform you are listening on. Connect with me below:Instagram: Tim DoyleYoutube: Soulture