031. Finding Your Thing Under the Thing w/ Jeff Bartsch

Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you.It’s called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here’s how to find it for yourself.–🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree.💡 RESOURCESSeth Godin’s Nail Analogy, from his book: “This is Marketing”Ingvar Kamprad, founder of IKEA: https://en.wikipedia.org/wiki/Ingvar_Kamprad📝 SHOW NOTES00:00 Finding #TheThingUnderTheThing #TTUTT00:57 The Iceberg02:33 Emotional Transference for better or worse05:21 What does your audience REALLY want?08:43 Examples of deeper emotions in different content types12:29 Attaching ideas to visual representation13:52 The lamp and Jeff's connections18:57 The lamp and other connections 20:22 Lessons from a lightbulb23:11 The emotional power of TTUTT-- 🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!Get your free worksheet right now at https://www.storygreenlight.com/powerstory.